
The highly-anticipated partnership between Smart Communications, Inc. (Smart) and the International Basketball Federation was announced on Monday, Feb. 21, as Smart kicks off coverage of the upcoming games as the official global brand partner of FIBA Basketball World Cup 2023.
Smart is the official global partner of FIBA for the World Cup and is the only telco partner worldwide for the 2023 showpiece.
Smart has been championing basketball through the years and has courted destiny to host a basketball event of this magnitude to bring subscribers closer to a passion that is deeply ingrained in the Filipino battle cry “PUSO”.
The World CUp will be jointly hosted by the Philippines, along with Japan and Indonesia. Events in the World Cup’s group phase will be held at the Smart Araneta Coliseum and the Mall of Asia Arena in 2023. FIBA Basketball World Cup 2023 will also hold its final phase here in the Philippines in August 2023.
Filipinos will once again experience hardcourt action and drama up close as Smart will give away free tickets to FIBA Basketball World Cup 2023 events and tournament windows scheduled in the Philippines, as well as stream the games live on Smart's GigaPlay App, powered by the Philippines' fastest 5G mobile network.
“This partnership is special on so many levels because it has been a long time since the country hosted an international basketball event. Since the pandemic, an event as massive as this will likely spark hope in the country that things are getting better. And what better way to feel hope than cheering for our own Gilas Pilipinas team right in our homecourt once again,” said Alfredo S. Panlilio, Smart President and CEO and President of the Samahang Basketbol ng Pilipinas (SBP).
“For a country that prides itself in its unmatched love for the sport, Smart has always been at the forefront of supporting the game locally and internationally. There’s no better way to experience the fast-paced and intense international basketball action of FIBA Basketball World Cup 2023 than by streaming it on the GigaPlay App—powered by our 5G mobile network. We guarantee that Filipino fans will catch every play in high definition when they watch the games with Smart,” said Jane J. Basas, SVP and Head of Consumer Wireless Business at Smart.
The Philippines’ Gilas Pilipinas Men’s National Team resumes flag-on-jersey duties on Feb. 24 to 28 at the Smart Araneta Coliseum.
Gilas Pilipinas renews its rivalry with South Korea while New Zealand battles India on Feb. 24. The following day on Feb. 25, the national team takes on India while New Zealand faces off against South Korea.