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Manila Bulletin devider Lifestyle devider Blackpink's Jennie headlines Calvin Klein's latest campaign

Blackpink's Jennie headlines Calvin Klein's latest campaign

Published Feb 18, 2022 09:49 am

Joining her are ‘Euphoria’ star Dominic Fike and music artist Solange Knowles

How you like that? Blackpink’s Jennie is bringing the heat on social media through a series of photos by Glen Luchford for American fashion label Calvin Klein.

For the brand’s spring 2022 campaign, the South Korean singer poses with musical artist Deb Never and rides a bicycle wearing its latest pieces, from logo-imbued undergarments to crop oversized denim bottoms.

Playing with the theme of community and connections, the campaign features 136 people, including “Euphoria” star Dominic Fike and music artist Solange Knowles. “This is coming together,” the brand says. “Because nothing worth having is worth having alone.” A video directed by Melina Matsoukas also accompanies the release of the images.

This is not the first time Jennie became the face of the brand’s campaign. She starred in its multimedia campaign dubbed “The Language of Clavin Klein” last September, and another in a collaboration with American artist Heron Preston for its spring 2021 collection.

Check out the campaign below:


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