The country’s largest Pares Brand is challenging once again the food industry with another first.

Pares Retiro, branded as the Totoong Pagkaing Pilipino, thrived despite the almost 40 branches nationwide is undoubtedly the largest Pares brand in the country and is still up for rapid expansion through franchising will be launching the first ever Pares original song coupled with a short film.

The brand has been known for levelling up the traditional “pares” known to Filipinos to be commonly sold in the side walks and streets. Over the past decades, Pares Retiro managed to establish its position of offering the humble meal of Pares yet elevating it to the quality level comparable to other well established food brands through continuous product development, air-conditioning of stores and aggressive marketing efforts. Its core product, Classic Pares, is proudly the first of its kind of all Pares stores backed with science ensuring the right balance of saltiness and sweetness, monitored through the company’s state-of-the-art apparatus. In the same way, the

Just in time for the Valentines season, the brand’s marketing arm - Bigtime Studios will release its signature song - "Pares Tayo" performed by one of today’s rising singer-songwriter Steven Peregrina by Feb. 12, on its official YouTube channel. The song will be launched together with a short film with the same title, starring Kiray Celis, Stephan Estopia, Concon Felix, Arthem Basierto featuring Boy Bangus. The film will be a mix of comedy, romance and drama featuring a story that is gender-neutral.

The "Pares Tayo" movie will just be the start of the list of short films featuring Filipino stories in all walks of life that typical Pinoys can definitely relate to and enjoy.

In the past years, Pares Retiro, on top of the classic Filipino favorites being offered in its stores such as the silog (branded as Hugotsilog), Pares Mami, Bone Marrow and the likes, managed to launch and popularized some unique food dishes such as the world’s first Chicken Pares (crispy chicken with the signature classic lotong sauce) and the Pancit Pares (Filipino classic noodles topped with the savory beef pares meat). The aforementioned food offerings are likewise featured in the short movie.

On top of the food offerings, Pares Retiro is likewise known to introduce some of the industry’s first, such as opening up the first ever Pares drive-through restaurant in the world located in Abra. True to its branding of being the Totoong Pagkaing Pilipino, the brand pays tribute to the Filipino culture and heritage by incorporating classic pinoy designs such as the traditional “banig” and highlighting the Philippine Flag in all of its stores. Digital displays are present as well across all branches acknowledging the successes of some of world-renowned Filipino athletes and celebrities such as Efren Bata Reyes, Paeng Nepomuceno and the likes.

So this Valentine’s season, the Pares Tayo short film is definitely something to look forward to. Block your calendars and together, while enjoying the delightful food offerings of Pares Retiro, we say Tara, Pares Tayo!

For inquiries, please visit www.paresretiro.com/franchise and for more updates on the movie, visit the brand’s Facebook page; @paresretiro.