International think tank The Method Research's Mobile Network Operators 2021 report found Globe Telecom Inc. leading in network coverage, internet speed, digital marketing campaigns, and price competitiveness nationwide.

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The international market research firm conducted the survey in the fourth quarter of last year.

Based on their results, 33.63 percent of respondents picked Globe in terms of best network coverage, followed by Smart Communications Inc. at 32.93 percent,l; TNT at 11.59 percent; DITO, 10.89 percent; TM, 8.94 percent and Sun Cellular, 1.95 percent.

Globe also emerged as the top choice of Filipinos when it comes to internet speed, cornering 31.55 percent of the total respondents.

Smart accounted for 29.79 percent, DITO at 21.16 percent , TNT at 9.26 percent , TM with 6.55cpercent, and Sun Cellular 1.64 percent.

The telco topped the list in terms of competitive pricing as well.

It was picked by 27.46 percent of respondents for the category, followed by Smart with 19.27 percent, DITO with 17.13 percent, TM at 17 percent, TNT at 14.67 percent, and Sun Cellular with 4.41 percent.

Respondents ranked Globe first in terms of digital marketing campaigns, topping the survey with 38.29 percent, Smart at 33.12 percent, DITO with 10.01 percent, TNT at 9.32 percent and TM 8.31 percent.

“The results of the new survey affirm that Globe prevails as a trusted brand among Filipinos," remarked Ernest Cu, Globe President and Chief Executive Officer.

"We are thankful to our customers for believing in us and staying with us. We will continue our efforts to deliver a #1stWorldNetwork and affordable products and services that meet their changing needs and demands.”

Covering 1,593 respondents nationwide, the survey sought to understand and gather general insights on the Filipino population’s perceptions and preferences on the mobile phone network operator sector in the Philippines.

Almost a third of the respondents, or 32.2 percent, were 18-24 years old, 23.8 percent were aged 25 -34, and 22 percent were in the 35-44 age range. The rest were 45 years old and above.

More than half or 52.3 percent of the respondents were male, while 47.7 percent were female.

Over half of them, 56.2%, were from Luzon, 21.1 percent were from Visayas, and 22.7 percent were from Mindanao.

The Method Research said competition among mobile operators in the Philippines is now fiercer than ever with the entry of DITO. In response, Globe ensures that it can deliver fast and reliable connectivity to Filipinos by ramping up network modernization and expansion efforts.

At the same time, Globe has gone beyond telco. It has ventured into fintech, healthtech, adtech, e-commerce, edutech, and entertainment to address the various pain points of consumers and businesses, especially with the continuing pandemic.