Newly crowned Mrs. Model Mom Advocacy Queen Asia Pacific 2022 Minette L. Mendoza is set to reach out to a couple of charitable institutions to bring about aid and assistance as part of her commitment to service.

Revolving around the theme beauty in helping others, the beauty queen mom from Quezon City has drawn out a project to put forth support to the marginalized group and help them cope up with the scarcity brought about by the pandemic.

Dubbed "Joy Fully," the project aims to put joy in the hearts of those underserved yet predominantly affected by COVID-19 by way of providing for their day-to-day nourishment and sanitation necessities, among others.

Through Joy Fully, Mendoza is targeting a couple of charitable institutions to be covered during the first two quarters of 2022. “While donations have been pouring left and right to different areas affected by COVID-19, some charitable institutions
are somewhat overlooked”, she said. Thus, Mendoza believes beneficiaries from
other aid organizations need donors all the more at this time.

The pilot point of the project is to deliver aid and assistance to Gentle Hands Orphanage in Quezon City where over 100 children, consisting of infants up
to 15-year-old, less-privileged children are being housed and sheltered. "We have been coordinating with benefactors, establishments and partner institutions to gather support to be able to make this undertaking possible,” Mendoza said.

She added that Joy Fully is a simple and constructive way of addressing the needs and knowing what the most susceptible citizens are experiencing in these harder times. It enables us to be of help by providing them with the means to remedy their situation – more so, making sure they are safe, hale and hearty.

Spearheaded Best Magazine led by Richard Hinola, Model Mom Advocacy Queen is a worldwide search for mothers who, aside from beauty, has a penchant for helping others, in collaboration with Apat Dapat Party-list.