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Manila Bulletin devider Entertainment devider Celebrities devider BTS, BLACKPINK, TWICE, Red Velvet, Seventeen top idol group brand ranking in February

BTS, BLACKPINK, TWICE, Red Velvet, Seventeen top idol group brand ranking in February

Published Feb 1, 2022 12:55 pm

BTS, BLACKPINK, TWICE, Red Velvet and Seventeen copped the first five places in the brand reputation ranking for K-pop idol groups for February this year.

The Korea Corporate Research Institute analyzed 93 million pieces of big data of K-pop idol groups from Jan. 1 to Feb. 1, an increase by 20.34 percent from 77.28 million in October 2021.

Their brand reputation index was based on consumer participation, media exposure, communication and community indices and it aims to find out that consumers’ online habits have a great influence on brand consumption.

BTS took first place with a brand reputation index score of 10.64 million, up by 53.63 percent from 6.92 million in October 2021.

BLACKPINK rose to second place with a brand reputation index of 7.99 million, up by 83.68 percent from their third-place score of 4.35 million last October.

TWICE placed third with 3.56 million, an increase by 45.44 percent from their sixth-place score of 2.45 million in October.

Red Velvet bagged fourth place with a score of 3.1 million, up by 124.05 percent from their 14th place score of 1.38 million.

Seventeen grabbed fifth place, getting a brand reputation index score of 3 million, up by 14.41 percent from 2.62 million, and maintaining their ranking.

Placing sixth to 10th are 2PM, Wanna One, Aespa, NCT and Oh My Girl.

Here are the top 30 K-pop idol groups based on the brand reputation index scores for February 2022:

1. BTS - 10,642,584

2. BLACKPINK - 7,994,048

3. TWICE - 3,568,043

4. Red Velvet - 3,107,234

5. Seventeen - 3,005,967

6. 2PM - 2,887,713

7. Wanna One - 2,809,696

8. Aespa - 2,409,966

9. NCT - 2,343,989

10. Oh My Girl - 2,270,957

11. The Boyz- 2,194,810

12. IVE - 1,992,597

13. Kep1er - 1,895,952

14. ASTRO - 1,851,481

15. Girls' Generation - 1,846,760

16. Lovelyz - 1,793,509

17. Mamamoo - 1,707,749

18. Monsta X - 1,557,665

19. April - 1,506,104

20. EXO - 1,331,149

21. Highlight - 1,239,992

22. Apink - 1,198,165

23. Fromis 9 - 1,186,444

24. Super Junior - 1,126,227

25. ENHYPEN 1,035,747

26. SHINee - 983,033

27. SF9 - 893,891

28. Stray Kids - 888,304

29. BTOB - 844,299

30. WJSN - 797,161

Related Tags

bts Red Velvet brand reputation index Seventeen K-pop idol groups BLACKPINK
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