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Manila Bulletin devider Philippines devider National devider Share the Light: McDonald's, Coca-Cola Christmas community partnership brings smiles to Montalbeños

Share the Light: McDonald's, Coca-Cola Christmas community partnership brings smiles to Montalbeños

Published Dec 20, 2022 09:53 am

McDonald’s Philippines, through its charity of choice, the Ronald McDonald House Charities (RMHC) in partnership with The Coca-Cola Company, prepared a meaningful holiday event for families of Sitio Pintor through a Christmas party and donation turnover in Barangay San Isidro, Rodriguez, Rizal last Dec. 11, 2022. 

For 40 years, McDonald’s has been conducting initiatives that aim to create “feel-good” moments with partners, customers, and communities. In view of McDonald’s Philippines’ Share the Light campaign and the vision of Bringing the Magic of Togetherness, the brand gave the community a chance to celebrate Christmas with the physical presence of one another.

The McDonald’s Kindness Kitchen (MKK), a program of RMHC, aims to spread kindness by bringing food and beverages to Filipinos, specifically frontliners and vulnerable communities. This endeavor matches Coca-Cola’s initiative of celebrating the power of Christmas to bring people together around the table, hence, the brand took the opportunity to extend aid and help create fuller MKK meals which consist of a rice meal, a Coca-Cola beverage.

people together around the table, hence, the brand took the opportunity to extend aid and help create fuller MKK meals which consist of a rice meal, a Coca-Cola beverage.

Coca-Cola Care-A-Van 

 

McDonald’s Kindness Kitchen Booth

McDonald’s and Coca-Cola teamed up in providing the communities with Christmas gifts such as MKK meals, Noche Buena packs (8-pc Chicken McShare Box and 1.5L Coke bottles), Happy Meal toys, and Christmas giveaways. 

Brgy. Captain Hon. Karen Mae Hernandez giving her opening remarks. 

During her opening remarks, San Isidro Barangay Chairman Karen Hernandez thanked both companies for conducting the celebration. “Ito ang pinaka-bonggang celebration na talagang nagbigay ng pagpapahalaga, pagkalinga sa Sitio Pintor. (This is the biggest celebration that really showed value and care for the people of Sitio Pintor,)” 

RMHC Philippines’ Executive Director, Marie Angeles   


        Coca-Cola Senior Key Accounts Manager, Anna Taruc

RMHC Philippines’ Executive Director Marie Angeles and Coca-Cola’s Senior Key Accounts Manager Anna Taruc gave brief descriptions of their respective brand campaigns and initiatives during their speech. 

“Nais namin lalo pang ipag palawig ang layuning ito sa pamamagitan ng inisyatibo katulad ng (we want to extend this objective through initiatives like) Bahay Bulilit, McDonald’s Kindness Kitchen, at Happy Meal Donation Drive. Nandito ang McDonald’s ngayon kasama ang Coca Cola upang magbigay liwanag at magpaligaya sa pamamagitan ng pamamahagi ng laruan at mga aklat, at pagkain sa inyong lahat ngayong araw. (McDonald’s, together with Coca-Cola, are here to bring light and happiness through giving toys, books, and food for everyone of you today.)” Angeles said. 

As part of the entertainment, Ronald and the Gang was present to bring more joy especially to the children. Singer and rapper KZ Tandingan also gave a performance for the people of Sitio Pintor, much to the delight of the residents. Different play booths were also opened for the kids to enjoy.

Ronald and the Gang photo op with the families of Sitio Pintor

The Sunday event ended with 100 families enjoying their meal together and taking home Noche Buena packs plus Happy Meal toys for kids.

The donation drive was able to give aid to over 48 beneficiaries all over the Philippines, including LGUs in Metro Manila, such as Caloocan, Manila, Pasay, Las Piñas, Makati LGU, Mandaluyong, Quezon City, Marikina, Muntinlupa, Parañaque, Pasig, San Juan, Valenzuela and Pateros. It also have beneficiaries from Antipolo, Floridablanca, Dasmariñas, Office of the First Lady, DepEd Region XII - Lanao Del Norte, Philippine Air Force, Philippine Navy, MMDA, Makati Medical Center, PSG, and Ronald McDonald Bahay Bulilit.

If you wish to be part of the campaign and bring smiles to more communities, connect via RMHC website rmhc.org.ph/donate or scan the QR code below. 

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