Having a crown marks the beginning of a new life for any woman competing in a beauty pageant. This time, it also becomes a beacon of a fresh start for one of the most prestigious pageants in the world. On Dec. 19, the Miss Universe Organization presented its newest crown, to be given to the winner of its 71st edition. Led by Anne Jakapong Jakrajutatip, CEO of JKN Global Group Public Company Limited and the new owner of the Miss Universe Organization, the event held at the True Icon Hall in Inconsiam, Bangkok unveiled the “The Crown Number 12: Force for Good,” the new emblem of “Beautifully Confident.”
Miss Universe 2005 Natalie Glebova, Fred Mouawad, Anne Jakapong Jakrajutatip, and Miss Universe 1965 Apasra Hongsakula with“The Crown Number 12: Force for Good”
“‘The Miss Universe 2022 Force for Good’ crown stands for a graceful reincarnation of The Miss Universe Organization’s long-standing values and heritage as a guiding light, shining bright to the future glory,” Anne said. “The new crown is also the dazzling illustration of both the challenges and rewards that come when young women advocate for causes close to their heart and strive to make an impact on the world.”
Below are some of the things every pageant fan should know about the stunning diadem.
“The Crown Number 12: Force for Good”
Who made the crown?
Much like the pageant’s previous crown, the “Power of Unity,” the “Force for Good” crown is crafted by world-renowned luxury jeweler Mouawad. Fred Mouawad, the label’s co-guardian, believes the design of the new crown reflects the organization’s vision of "a future forged by women who push the limits of what’s possible and the incredible women from around the world who advocate for positive change.”
“It has been an honor to craft a new crown for The Miss Universe Organization, and to create a new sparkling chapter in the story of Mouawad Miss Universe crowns,” Fred said.
What is it made of?
Like a piece of fine jewelry, the crown features a set of precious gems. To make the design, Mouawad used a total of 993 stones setting—110.83 carats of blue sapphire and 48.24 carats of white diamond. All in all, the “Force for Good” crown is valued at approximately $5.58 million.
What is the story behind the design?
The “Force for Good” crown also holds a story behind its design. Upon closer inspection, the culmination of these wave-like curls at the base emulates a serpent’s head, symbolizing the challenges involved in swaying opponents and those with a vested interest in maintaining the status quo. As the eye moves upward from the base of the crown, the color gradient changes from the glistening white of diamonds to the warm blue of sapphires, deepening in intensity toward the pinnacle of the crown. At the top, a stunning 45.14-carat Royal Blue pear shape sapphire displays a depth of color emblematic of the goodness that can be achieved through persistent action and of the hope for a brighter future.
“As we are stepping into the new era of women’s empowerment, The Miss Universe Organization will continue to be a global organization run by women for women with a promise to serve as an inspirational platform that celebrates diverse women, supporting them to realize their ambition and build self-confidence, while evolving the brand over time to be more relevant and appealing to the next generation,” Anne said. “Our new ambition is to instill a sense of passion for ‘transformational leadership’ among us all, with a firm belief that everyone can lead, be successful, and achieve their life goals. With this future-oriented approach, the Miss Universe brand is keen to take on a pivotal role in involving and engaging people on a journey toward social inclusion, gender equality, and environmental sustainability.”
The “Force for Good” crown is set to make its debut on the pageant’s stage on Jan. 14, 2023, at the New Orleans Ernest N. Morial Convention Center, New Orleans, Louisiana, United States. Last year’s winner, India’s Harnaaz Sandhu, will crown her successor by the end of the event.
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