Tetsuya Fujita named as new Isuzu PH president

Published December 10, 2022, 4:57 PM

by Bernie Cahiles-Magkilat

Isuzu Philippines Corporation (IPC) announced change in leadership beginning 2023, with the appointment of Tetsuya Fujita as its new president.

Fujita, who will arrive in January, is a Senior Executive of Isuzu Motors Limited Japan (IML) and has more than three decades of experience under IML handling different overseas markets like the United States and Latin America.

With his extensive knowledge in both light commercial and truck market, he is expected to continue Isuzu’s reign as the number one truck brand in the country, which is poised to record its 23 consecutive years of holding this position by the end of the year.

On the other hand, Noboru Murakami, who joined IPC in May, will be assigned to Isuzu North America Corporation to oversee the Isuzu business in that region. During his term, Murakami was able to maintain IPC’s number one position in the truck market which is now at 48 percent, and has strongly led the company in its “Road To Progress” coming from the pandemic.

He also ensured a more sustainable plant operations for IPC by transitioning 100 percent to renewable energy, as well as continue to expand and modernize its dealer network to cater to a bigger market nationwide.