TIME magazine has named K-pop girl group BLACKPINK, under YG Entertainment, as the 2022 Entertainer of the Year.
BLACKPINK, composed of Jennie, Jisoo, Lisa, and Rosé, have emerged as one of the most popular K-pop groups today.
Jennie told TIME, in a piece that highlights the Entertainer of the Year tag, that “we put in a lot of work so we could look like superwomen. We’re very normal girls, at the end of the day.”
The TIME article listed BLACKPINK’s achievements this year, including “Born Pink,” their new album, “which notched a record as the best-selling album by a Korean girl group, with over 2 million album sales. It continues to dominate on YouTube, where Blackpink is the biggest musical act with over 83 million subscribers.”
TIME reported that BLACKPINK “managed to become the biggest girl group in the world precisely by allowing its members to be solo stars in their own right. The group may be bigger than the sum of its parts, but each of its parts is bigger than most other pop groups’ combined efforts.”
They bring in money to YG Entertainment but according to Jennie, “If we consider this in the business way, we wouldn’t be able to do this. We do it out of our heart.”
“Blackpink has a specific brand of catchy, glittery, and bombastic hip-hop-tinged pop with high-impact aesthetics, often showing up in sparkly designer clothes; in their biggest hits, Jennie and Lisa rap while Rosé and Jisoo sing, each of them emanating a strong dose of cool-girl attitude,” according to the TIME article.
“I think that really sets them apart. They’re all four stars in their own way,” said Interscope CEO and chairman John Janick.
Minsuk Yang, chairman and CEO of YG Entertainment said, “Blackpink will continue to play its role as a trendsetting icon, not only in music, but also in beauty, fashion, and other industries.”
Since their debut, BLACKPINK members have now adjusted to their demanding schedules.
“Now we know how to take care of ourselves a little better. We try to be prepared in terms of our health and our mental health,” said Jennie.
She added, “My No. 1 rule is not to look ahead, and enjoy every day, because it gets too overwhelming once we start planning a year ahead, two years ahead.”