PBBM picks Fereira as DTI’s head of export trade promotion

Published December 5, 2022, 2:55 PM

by Aaron Recuenco 

President Ferdinand “Bongbong” Marcos Jr. has appointed Edward L. Fereira as the executive director of the Center for International Trade Expositions and Missions (CITEM), the export trade promotion arm of the Department of Trade and Industry (DTI).

Fereira took his oath of office before DTI Secretary Fred Pascual at the DTI Main office.

Dr. Edward L. Fereira, Ph.D is sworn in as the new Executive Director of CITEM by DTI Secretary Fred Pascual. (photo: DTI)

As its executive director, Fereira will be in charge of promoting the Philippines as a reliable source of quality export products and services in the global market.

Fereira is no stranger in dealing with the international community as he used to be the Special Envoy of the President of the Philippines to the Republic of Kazakhstan. He also served as the First Honorary Consul of the Republic of Kazakhstan in the Philippines from 2004 to 2011.

“He enters the country’s trade promotions industry bringing with him three decades of experience in the fields of science, business management, marketing, diplomacy, and now government service,” the DTI said in a statement released on Monday, Dec. 5.

Fereira was also a former President of the Management Association of the Philippines (MAP), the country’s biggest business and management organization composed of top business luminaries. His stint in MAP became his springboard to diplomacy as he led and chaired various private and government trade missions to different countries.

His government career includes leadership roles at the National Development Corporation (NDC), Philippine International Trading Corporation (PITC), First Cavite Industrial Estate (FCIE), Manila Gas, and Land Bank Realty Development Corporation (LBRDC) among others.

Fereira was conferred the degree of Doctor of Philosophy in Technology Management by the Technological University of the Philippines (TUP). He also holds an MBA degree from the University of California Los Angeles (UCLA) and a Master of Science (MS) in Marketing Management Development from Syracuse University in New York. He graduated from the University of the Philippines with a bachelor’s degree in microbiology.

After completing his post-graduate studies in lunar microbiology, Fereira worked for the National Aeronautics and Space Administration (NASA), under the Apollo 11 “First Man Moon Landing” project, as the first Filipino Lunar Microbiologist who examined the moon rocks brought back by Neil Armstrong, Edwin Aldrin and Michael Collins.

Before Fereira’s appointment, CITEM Deputy Executive Director Ma. Lourdes D. Mediran served as the agency’s officer-in-charge (OIC).