From Holiday Joy Parade to Happiness Stations, the Quezon City-based shopping mall promises to add a new level of excitement to the retail and leisure realm
Marvel at the sight of vibrant attractions, colorful installations, and dazzling lights display as SM City Fairview (SMCF) revamps the tradition of celebrating the holidays with an interactive, retro-modern flair. This year's theme, Holiday Gamezone, promises to be a thrilling extravaganza centered on the most amazing visual spectacle and immersive experiences possible.
During the Christmas Launch 2022—Holiday Gamezone event held on Friday, October 28 at SM City Fairview, attendees and VIPs were treated to a multi-sensory experience that allows visitors to enjoy both the digital and physical realms of retail and leisure. The official opening also presented a preview of the shopping center's scheduled activities and programming for the next two months.
One of the highlights of the evening was the ceremonial centerpiece lighting, which revealed the SMCF Holiday Glow Christmas tree. The Neon Arcade installation, which can be found at The Atrium, also complements the concept of the theme, playing around vintage gaming aesthetic and luminous visuals to convey the art of stepping back in time.
In the next few months, SM City Fairview will also deploy augmented reality technology as part of its enhanced in-store experience. Filters for augmented reality will be made available to everyone eager to engage in immersive and touch-free digital interactions.
With the Christmas and New Year's celebration are just around the corner, SMCF is pleased to have strategically placed Instagram-worthy installations, photo walls, and backgrounds around the mall. Aptly called "Happiness Stations," these nooks and crannies are located on the Upper Ground Level, Parkway, and they provide individuals and groups a picture-perfect opportunity to share a moment together and capture memories through photographs and videos.
Holiday Joy Parade, another activity that is certain to put a smile on your face, is more than just a showcase of Christmas-themed characters. It also allows children and the "young at heart" to snap a photo in their holiday-themed costumes while witnessing an SMCF-style show of pop culture grandeur.
"Because we’ve missed you these past 2 years, we promise to bring back a truly magical experience in every one of our 80 malls nationwide, especially here at SM City Fairview," Architect Erlinda G. Estrella, mall manager of SM City Fairview shares. "Aside from lighting up our magnificent trees and activating our Happiness Stations with our cause-oriented charities, we will be launching a series of memorable Christmas activations throughout the season, from augmented reality, to choirs and flash mobs, to sale events and Christmas Markets, feasts and parties with family and friends."
Despite the spectacle that characterizes SCMF’s roster of activities, the shopping institution never misses an opportunity to give back to Quezon City's cause-oriented groups and help the city's most vulnerable communities in order to kickstart the spirit of the Yuletide season off on the right foot.
Architect Estrella also talked about this act of kindness and generosity in a speech at the Christmas Launch 2022 – Holiday Gamezone event.
"This year, we partnered with cause-oriented groups and are giving them 100 days to be in our malls to raise funds for their beneficiaries and charities," Estrella reveals. "Which brings me finally to what Christmas is all about—the spirit of giving. Giving back our blessings to the community, to those with less, to our families, friends and loved ones. Give a small gift, your time, your attention and your laughter this holiday season."
Visit www.smsupermalls.com and follow @smsupermalls on all social media platforms to learn more about upcoming events at SM City Fairview.