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Manila Bulletin devider Drive devider Faster fashion

Faster fashion

Published Nov 25, 2022 10:30 am

With the opening of its second store in the Philippines, Makatizens are able to enjoy the sophisticated, ready-to-wear designer from Urban Revivo

CONCRETE JUNGLE Interior of the new Glorietta 3 Urban Revivo store

Fast fashion is clothing that moves quickly from design to retail stores to meet trends, looks in season that hit the shelves at full tilt. Collections are often based on garments seen on celebrities or at runway shows during Fashion Week. Among global brands, Urban Revivo is well-known for this concept.

In the Philippines, the affordable luxury label takes fast fashion to a different level, not only presenting up-to-the-minute pieces but also rapidly making its stores more available in the market. Only five months ago, Urban Revivo opened its flagship store at SM Mall of Asia and already it has launched its second branch in the country.

FASHION MOMENTS All the rage pieces showcased on the runway during the opening of Urban Revivo at Glorietta 3

The continued partnership of fashion empires UR Fashion Group and Suyen Corporation allows this swift expansion to happen, all to follow the founder of Suyen Corporation Ben Chan’s dream to take Philippine fashion up a notch.

On opening day earlier this month, Urban Revivo’s newest collection, which consists of fresh interpretations of the micro bag trend, stylish tweed ensembles, and statement pieces with high shine ideal for the holidays was showcased on a catwalk. Contemporary silhouettes from oversized cardigans to boxy coats and cropped vests with graphic prints were also displayed.

Ara Arida
Sam Cruz
Devon Seron
Icee Ejercito
Jeric Gonzales
Amanda Zamora
Gabbi Garcia and Khalil Ramos
Teejay Marquez
IN UR STYLE Attendees wearing Urban Revivo

After the quick fashion show, a ribbon-cutting ceremony was led by Ben Chan, Makati City Mayor Abby Binay, and Ayala Malls president Christopher Maglanoc.

The continued partnership of fashion empires UR Fashion Group and Suyen Corporation allows this swift expansion to happen, all to follow the founder of Suyen Corporation Ben Chan’s dream to take Philippine fashion up a notch.

Among the notable celebrities and lifestyle personalities to grace the event, wearing Urban Revivo apparel, were couple Gabbi Garcia and Khalil Ramos, Ara Arida, Amanda Zamora, Devon Seron, Icee Ejercito, Jeric Gonzales, as well as Teejay Marquez, to name a few.

RIBBON-CUTTING CEREMONY From left: Suyen Corporation vice president for business development Bryan Lim, Suyen Corporation president Virgilio Lim, Suyen Corporation chairman Ben Chan, Makati City Mayor Abigail Abby Binay, Ayala Malls president Christopher Maglanoc, Ayala Malls head of store Clavel Tongco, and Urban Revivo Fashion Group international vice president Pamela Tan

The media, influencers, and other guests were invited to go around the branch for an exclusive preview as DJ Nix Damn P! gave life to the party with his beats.

Staying true to the aesthetic of all its more than 360 shops worldwide, the idea of flexible space, reminiscent of a small theater or art gallery, is applied in its interior, but with a nature-inspired twist, emphasizing Urban Revivo’s push to bridge people and nature.

Other branches slated to open are at Rockwell, SM Megamall, Trinoma, and SM North Edsa.

urbanrevivo.com | FB @UrbanRevivoPhilippines | IG @urbanrevivo.philippines

Related Tags

Jules Vivas BEN CHAN Urban Revivo Clavel Tongco Glorietta 3 Christopher Maglanoc Virgilio Lim Abigail Abby Binay Pamela Tan
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