BTS’ Jin rises to No. 1 in brand reputation rankings among K-pop boy band members 


Jin, a member of K-pop boy band BTS, took first place in the brand reputation rankings for individual members of K-pop boy bands for November. 

The Korea Corporate Research Institute released the brand reputation index based on the analysis of 108.23 million brand big data covering 703 members of K-pop boy bands from Oct. 19 to Nov. 19. 

(Clockwise from top left) BTS' Jin, BTS' Jimin, Kang Daniel, BTS' Jungkook, Cha Eun-woo, BTS' V, SF9's Chani, BTS' Suga, BTS' RM and Park Ji-hoon (Instagram, Big Hit Music, Twitter, Jonathan Hicap)

The brand reputation index was based on consumer participation, media exposure, communication and community indices.

The brand reputation index is created through brand big data analysis by finding out that consumers' online habits have a great influence on brand consumption. 

BTS’ Jin ranked first in the brand reputation index for individual members of K-pop boy bands in November with a total score of 6.43 million, rising by 151.82 percent compared to his seventh place score of 2.55 million in October. 

Placing second is BTS’ Jimin with a brand reputation index of 6.16 million, up by 9.73 percent from his first-place score of 5.61 million last month. 

Wanna One’s Kang Daniel grabbed third place with a score of 5.9 million, an increase of 62.74 percent from his fifth-place finish of 3.6 million in October. 

BTS’ Jungkook is in fourth place with 5.76 million, up by 18.7 percent from his second-place ranking last month for which he got a score of 4.85 million. 

Idol and actor Cha Eun-woo, a member of boy band ASTRO, placed fifth with 4.99 million, an increase by 19.79 percent from his third-place score of 4.17 million in October. 

BRAND REPUTATION INDEX TOP 10 FOR INDIVIDUAL MEMBERS OF K-POP BOY BANDS IN NOVEMBER 2022

RANKINGNAMEBRAND REPUTATION INDEXPARTICIPATION INDEXMEDIA INDEXCOMMUNICATION INDEXCOMMUNITY INDEX
1BTS Jin6,436,711675,741615,9591,179,2313,965,781
2BTS Jimin6,164,948600,996563,2302,426,0052,574,716
3Wanna One
Kang Daniel
5,903,5751,390,5921,303,2001,393,1121,816,670
4BTS Jungkook5,761,641352,124323,8852,749,7802,335,851
5ASTRO     
Cha Eun-woo
4,997,1341,216,3331,081,1651,139,6211,560,014
6BTS V4,817,809414,657389,6651,413,9502,599,537
7SF9 Chani2,356,944557,540510,685525,338763,380
8BTS Suga2,118,812221,626208,464741,449947,273
9BTS RM2,034,092295,762271,984540,077926,269
10Wanna One
Park Ji-hoon
1,998,441460,634414,705507,969615,133

Brand Reputation Index Top 30 for individual members of K-pop boy bands in November 2022:

1. BTS’ Jin - 6,436,711

2. BTS’ Jimin - 6,164,948

3. Wanna One’s Kang Daniel - 5,903,575

4. BTS’ Jungkook - 5,761,641

5. ASTRO’s Cha Eun-woo - 4,997,134

6. BTS’ V - 4,817,809

7. SF9’s Chani - 2,356,944

8. BTS’ Suga - 2,118,812

9. BTS’ RM - 2,034,092

10. Wanna One’s Park Ji-hoon - 2,034,092

11. EXO’s Baekhyun - 1,771,069

12. Big Bang’s G-Dragon - 1,752,146

13. BTS’ J-Hope - 1,702,998

14. WINNER’s Song Mino - 1,700,051

15. Treasure’s Bang Yedam - 1,626,866

16. Wanna One’s Ong Seong-wu - 1,483,912

17. Super Junior's Kyuhyun - 1,371,786

18. Big Bang’s Taeyang - 1,299,519

19. SHINee’s Minho - 1,263,663

20. Highlight’s Yoon Doo-joon -1,261,644

21. Wanna One’s Kim Jaehwan - 1,188,367

22. TVXQ’s Changmin - 1,164,667

23. Wanna One’s Hwang Minhyun - 1,160,310

24. Super Junior's Heechul - 1,114,186

25. SHINee’s Key - 1,075,189

26. WINNER’s Kim Jinwoo - 1,034,421

27. BTOB’s Yook Sungjae -975,064

28. NCT’s Jaehyun - 951,795

29. Highlight’s Yang Yoseob - 926,169

30. WINNER’s Kang Seungyoon - 923,599