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Manila Bulletin devider Lifestyle devider Food devider These personalized luxury spirits are the perfect gifts this holiday season

These personalized luxury spirits are the perfect gifts this holiday season

Published Nov 2, 2022 11:00 am

Diageo brings Johnnie Walker luxury boutique to Rustan’s Shangri-La Plaza with bespoke personalization and gifting services

And just like that, the holiday season is upon us. After years in isolation, Filipinos can enjoy the Yuletide season on a much more festive note like how it was during the pre-pandemic times. Bazaars are opening, theaters are welcoming audiences back, and no more Zoom parties. If you’re on the hunt for the perfect Christmas gifts, these personalized bottles of luxury liquor are among the best things to give away on the special day.

Personalized bottles in limited-edition gift packaging with custom leather tags

You can find just that at the newly-launched spirits spot in Rustan’s Shangri-La Plaza. Diageo Philippines unveils its bespoke personalization and gifting services, the Johnnie Walker Luxury Boutique. A hotspot of some of the world’s rarest and most exceptional blends, the boutique allows guests to explore the diverse family of luxury spirits Diageo has to offer. 

“We’re delighted to bring the Luxury Boutique concept to Rustan’s in Shangri-La Plaza to continue driving growth for the spirits category in the country while making high-end, luxury whisky accessible to consumers in one of Metro Manila’s most prestigious shopping destinations,” shares Fatima Espineda-Caeg, marketing manager, luxury and whisky of Diageo Philippines. 

What shoppers will find at the boutique is the brand’s lineup of Prestige scotch whisky brands, led by Johnnie Walker Blue Label. Also showcased is the Rare & Exceptional collection featuring the John Walker & Sons XR21, Mortlach Single Malt Scotch Whisky 12YO, and Mortlach Single Malt Scotch Whisky 16YO. 

Johnnie Walker Luxury Boutique

Allowing everyone to customize their purchase is its personalization and gifting station. There, shoppers can make their whisky purchases unique with its engraving services or custom leather tags. The bottles also come in limited-edition gift packaging. Customers can avail of the Luxury Boutique’s engraving services with a minimum order of any two bottles. After payment, guests fill out a personalization form indicating which name or short message they would like engraved on the bottles. The personalized bottles are then delivered directly to the customers' homes within three to five working days.

“We envision the Johnnie Walker Luxury Boutique as a way for our customers to give the special people in their lives an elevated gift that captures and magnifies the unique characteristics of our whisky,” adds Espineda-Caeg. “We see this as a way for the brand’s deep heritage to be brought to new life, allowing more people to discover the true depths of flavor it has to offer.” 

Visit the Johnnie Walker Luxury Boutique, located at the third floor of Rustan’s Shangri-La Plaza, until Dec. 31, 2022. Follow @johnniewalkerph on Instagram for more details.

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