First Lady Louise “Liza” Araneta-Marcos led the grand launching of “Kadiwa ng Pasko” caravan, an initiative of President Ferdinand “Bongbong” Marcos, Jr. and the Department of Agriculture (DA), in Parañaque City on Wednesday, Nov. 16.
The “Kadiwa ng Pasko” project aims to promote local products and empower the farming community by providing a direct farm-to-consumer food supply chain that eliminates several marketing layers, allowing producers to earn more while at the same time providing consumers with affordable high-quality local products.
The project was conceptualized to address inflation by providing people with affordable goods, especially in the coming holiday season.
The program is in partnership with the Department of Trade and Industry (DTI), Department of the Interior and Local Government (DILG), Department of Social Welfare and Development (DSWD), and Department of Labor and Employment (DOLE).
Those who joined the First Lady in the event held at the Parañaque Sports Complex in Barangay San Antonio were Parañaque Mayor Eric Olivarez, 1st District Rep. Edwin Olivarez, and Trade and Industry Assistant Secretary Dominic Tolentino Jr.