ABS-CBN’s 21-year tradition in creating heartfelt Christmas IDs to make every Filipino family’s Christmas more meaningful marked a milestone as the company was named a Hall of Famer for winning six Best Station ID awards through the years at the 44th Catholic Mass Media Awards (CMMA).
Six Kapamilya Christmas anthems were recognized by the CMMA in the years 2010 (“Ngayong Pasko Magniningning Ang Pilipino”) , 2011 (“Da Best Ang Pasko Ng Pilipino”) 2012 (“Lumiliwanag Ang Mundo sa Kwento ng Pasko”), 2014 (“Thank You Ang Babait Ninyo”), 2016 (“Isang Pamilya Tayo Ngayong Pasko”), and 2021 (“Andito Tayo Para sa Isa’t Isa”).
Aside from this, ABS-CBN won the Best TV Ad (Public Service) award for its audio-visual feature on Hidilyn Diaz titled “Sa Likod ng Medalya.”
“It’s Okay Not To Be Okay,” written and sung by Angela Ken and co-written by ABS-CBN Music creative director Jonathan Manalo, bagged the Best Secular Song award.
Meanwhile, Knowledge Channel’s “Ready, Set, Read!”, a video series aimed to improve English reading competencies among Filipino elementary students, received a special citation for the Best Children and Youth Program award.
In observance of the International Social Communication Day, established to stress the importance of mass media and to instill a sense of responsibility in communicators, the Catholic Mass Media Awards is an annual ceremony that pays tribute to organizations that promote values-filled content through print, broadcast, and social media.
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