Samsonite Red launches new ‘BTS Butter’ collaboration line
Global contemporary casual bag brand, Samsonite Red, is launching a new “BTS Butter” collaboration collection reflecting the theme of the boy group’s song of the same name along with the Butter Recipe campaign.
Following the first collection last year, patterned after “Dynamite,” this is the second partnership between the brand and the septet. It consists of 15 products from luggage to backpacks, crossbody bags to tote bags, and travel accessories, heavily inspired by the energy of BTS’ “Butter.” The song spent a total of 10 weeks atop the Billboard “Hot 100” chart while its music video recently surpassed 810 million views on YouTube.
This year’s collection features an eye-catching yellow and black combination, a key theme of the smash hit. Hints of melting butter design is also present. These discreet and refined details add to the sophistication of each piece.
The luggage, the collection bestseller, comes with several customization options for customers to embark on a personalization journey for extra uniqueness. Each luggage is equipped with printed graphic motifs and wheel caps, as well as a DIY customization kit that allows owners to interchange the components, including the logo plate, luggage handle, and wheel caps.
The BTS Butter collection builds upon the message of hope that travel wishes will come true as the world steps closer to the long-awaited reopening phase.
It includes three different types of multi-purpose tote bags that are perfect for daily use. The Expandable Tote Bag that has an iconic “Butter” logo on the bottom can be transformed into a black mini tote bag by collapsing the bottom with a center zip. The lightweight and portable Packable Tote Bag is can be easily folded and stored in the inner pocket for daily convenience.
The BTS Butter collection builds upon the message of hope that travel wishes will come true as the world steps closer to the long-awaited reopening phase. The range of products is following a global rollout throughout the year, starting with the exclusive release in Korea and selected Asian countries and regions in early October, followed by the rest of Asia this month, and North America in December.
In line with the second collaboration, the Butter Recipe campaign video was unveiled. It draws inspiration from the song “Butter” by BTS and offers its audience a tasteful and conceptual journey of turning sweet and smooth butter into unique items using red kitchen tools that symbolize Samsonite Red. The video is available on the official Samsonite Red website, YouTube, Out-Of-Home channels, and other social media platforms.