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Manila Bulletin devider Business devider Troo expands footprint through an Agency Sales channel; rebrands as 'EastWest Ageas Insurance'

Troo expands footprint through an Agency Sales channel; rebrands as 'EastWest Ageas Insurance'

Published Nov 7, 2022 12:42 pm
The Management Committee of EastWest Ageas Insurance led the ribbon cutting ceremony to open its first Agency House in Makati. In the photo are (from left): Milot Valencia, Chief Bancassurance Officer; Jek Hernandez, Chief Agency Officer; Zhen Chen, Chief Financial & Risk Officer; Glenn Williams, President & CEO; Calvin Kohchet-Chua, Chief Legal & Compliance Officer; Jim DeLong, Chief Distribution Officer; Joub Miradora, Chief Customer Officer; and Lois Dalida, Chief Human Resources Officer. 

Troo, the life insurance joint venture between EastWest and the 200-year-old global insurance expert Ageas Group, expands its reach by launching an Agency Sales distribution channel.

To capitalize further on the strengths and credentials of its financial parents, Troo rebrands itself to 'EastWest Ageas Insurance,' aiming to be the top-of-mind insurance provider for Filipinos.

"Since we started in 2016, we have provided financial protection and security to tens of thousands of Filipinos through our bancassurance distribution channel, tapping primarily the strong client base of EastWest nationwide," shares Glenn Williams, President & CEO. "We've got a vision to reach more Filipinos and help them plan for a better tomorrow, so they can live their best lives today. Thus, we expand our distribution channels beyond the walls of EastWest stores––through our Agency Community."

Celebrating the milestone, EastWest Ageas Insurance recently opened its first Agency House at PBCom Tower in the heart of Makati's Central Business District, the first of many planned for Metro Manila and major cities nationwide.

EWA Agency Launch 2 Pioneer Team: Senior executives of EastWest Ageas led by Glenn Williams, President & CEO (second from right), welcome the pioneering group of agents and agency leaders of Emerald Peak headed by Branch Manager Rojo Fernandez (center). Joining them are Jim DeLong, Chief Distribution Officer (second from left), Zhen Chen, Chief Finance and Risk Officer (rightmost), and Jek Hernandez, Chief Agency Officer (leftmost).

"We aim not only to provide financial protection and products to as many Filipinos as possible, but to provide them additional job and earning opportunities as well.  We welcome everyone into our Circle by becoming an EastWest Ageas Financial Consultant," says Jim DeLong, Chief Distribution Officer.

The 'Circle of Life' is a philosophy of this newly launched Agency Community: Financial Consultants help more Filipinos better their lives through financial security by insurance solutions, while in return, giving themselves the career opportunities to provide for themselves and their loved ones.

"We strongly believe in building a community of camaraderie, wherein each of us helps and uplifts others," says Jek Hernandez, Chief Agency Officer. "This is vital to the growth and success of our circle. It will be a culture that cultivates, encourages, equips, and primes its members for success."

EastWest Ageas also unveiled three upcoming products under the new Agency channel: Future Assure, Future Assure Max, and Life Essentials. These are designed to provide clients with financial protection for their savings, education and retirement plans, and coverage for hospitalization and critical illness. These products will be available soon, exclusively through the channel's Financial Consultants.

Interested to be an EastWest Ageas Financial Consultant or Agency Leader? Join our 'Circle of Life' sessions and learn about the business and career opportunities that await you. Message at [email protected].

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