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Manila Bulletin devider Business devider CPG expands horizontal housing business

CPG expands horizontal housing business

Published Nov 2, 2022 02:59 pm

Century Properties Group (CPG) has launched its new and expanded horizontal housing brand PHirst which will complement its PHirst Park Homes affordable housing unit by catering to different market segments of first-home buyers in the Philippines.

“We created the PHirst brand to introduce new house packages at different price points to give buyers more options in owning their PHirst home,” PHirst President Ricky M. Celis said.

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PHirst’s project portfolio will cover segments from socialized housing with units priced at P580,000, economic housing with units ranging from P800,000 to P1.7 million, affordable housing with units ranging from P1.7 million to P3.2 million, and middle income priced from P3.2 million to P6 million.

“PHirst’s product diversification allows it take part in providing quality property developments to a broad range of first-time homebuyers who wish to celebrate their life milestones by investing in their very own home,” CPG President and CEO Marco R. Antonio said.

PHirst’s maiden middle-income development is PHirst Editions Batulao, a horizontal residential project in Nasugbu, Batangas.

Located adjacent to the existing PHirst Park Homes Batulao community, PHirst Editions Batulao spans 14 hectares and will house 629 units with a projected sales value of P3.1 billion.

“PHirst Editions Batulao is our answer to the strong demand for varied home suburban options and will bear the PHirst stamp of quality that many of our homebuyers have already put their trust in,” Celis said.

The Batulao project will offer single attached & single detached units and come in four models – Cartland 54 (P3.5 million), Charles 70 (P4.3 million), Christie 90 (P5.8 million), and Corin 105 (P7.0 million).

The project’s lot sizes range from 88 to 132 square meters with floor sizes ranging from 54 to 105 square meters.

In terms of amenity and recreation offerings, PHirst Editions Batulao will offer conceptive & unique amenities that the community can enjoy.

Residents can expect a clubhouse and an amenity area that will offer hammocks, a bike trail, an outdoor cinema, a rope bridge, and a pet park with WiFi coverage.

As other brands will soon be introduced, PHirst Park Homes, which has launched 12 projects to date, shall remain an affordable housing brand.

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