We’ve now entered the next normal wherein society has started to embrace “tele-everything”. According to experts, people will become even more engrossed with technology by 2025, relying on digitalization for work, commercial transactions, social interactions, and more. With the prevalence of technology comes data that can pave the way for businesses to create better products and services.
Less than a decade ago, gathering consumer insights was both time-consuming and expensive. Highly specialized skills for data-gathering were required to conduct surveys and analyze data that were often limited. Today, with the spread of digitalization comes easier access to useful consumer-insights such as buying behavior, usage patterns, media consumption, and more. And this is what Globe Business intends to provide enterprises with as it partners with Inquiro.
"Understanding consumer behaviour helps companies decide what products and services to offer or what message to deliver to pique a market segment’s interest. When backed by systematically acquired and readily-available data, consumer-insights are much faster to analyze according to business needs," said Raymond Policarpio, Vice President for Business Strategy and Marketing for Globe Business, Enterprise Group.
Inquiro provides enterprises with access to deep consumer understanding in an easy-to-use platform that prioritizes privacy. “With our partnership with Inquiro, enterprises are provided with reliable data. These are very useful for enterprises especially in the retail segment. There are currently about 80 million profiles brands can have access to. But these profiles and any data provided by Inquiro are aggregated and anonymized. Protecting consumer privacy is a top priority so Inquiro abides by Globe’s Information Security and Data Privacy policies,” shared Policarpio.
Brands can benefit from the data-driven insights that Inquiro provides. For instance, they can have a holistic view of consumers – their demographics, purchase intent, and interests – through Inquiro’s 360 Intelligence Dashboard. Access to this allows better market intelligence, as well as crafting more precise and personalized campaigns.
"Our collaboration with Inquiro equips businesses with vital tools, like the Audience Builder, to reach the right market segment, with the right message, and in the appropriate platform. Our clients are provided access to technologies that can use data to generate useful insights necessary for business decisions – from product development, market targeting and segmentation, to campaign planning. In the future, more features for expanding audiences and understanding market trends shall be made available under the platform," Policarpio mentioned.
Globe’s partnership with Inquiro is part of its vision of going beyond being a telco company. “ We continue to expand our portfolio companies with the aim of providing customers and enterprises with holistic ICT solutions and seamless digital experiences. Inquiro is a technology company under Globe Group’s AdSpark Holdings Inc. and 917Ventures.”
Globe strongly supports the United Nations Sustainable Development Goals (SDGs), particularly Goal 9 (Industry, Innovation and Infrastructure), which highlights the crucial drivers of economic growth and development. Globe is committed to upholding the 10 United Nations Global Compact principles and 10 UN SDGs.
Learn more about Globe Business and Inquiro at www.globe.com.ph/business/enterprise/inquiro.