For Love Marie, the best aroma is that which reminds one of home or is tied to a pleasant memory—that of her childhood
Candles are instrumental in various traditions across many cultures. It’s a mainstay in homes, especially at the height of the pandemic when everyone was forced to stay indoors, and a luxury to treat oneself and others with—Its warm glow is known to relax and bring comfort.
Scented candles, in particular, are scientifically proven to have physiological effects on mood, working capacity, and overall mental health. Introducing notes and scents in our space may help us control our energy and lift our spirit.
Psychotherapists and cognitive behavioral therapists have found that the aroma of candles stimulates our limbic system, the part of the brain that is home to memory and emotions. Serotonin and dopamine are hormones produced when we process pleasant smells, which help regulate mood. Certain scents are therefore attractive to us because we associate memories with them.
“Wherever you go, you want the feeling of being home. Candles remind me of home and beautiful memories. I’m sure a lot of people feel the same,” says Heart Evangelista, whose new hobby is to enjoy and create her line of scented candles. “Plus, it’s the Christmas season and we all know that a candle also means light and hope.”
The artist likes any soothing scent. Her favorite, however, is vanilla. “ vanilla relaxes me. It reminds me a lot of my childhood, my teenage years, and the earlier seasons of my life.”
Heart reveals her latest creative trade as a candle-maker at her contract renewal with RLC Residences, marking her second chapter with the brand.
“It’s a fruitful partnership from the very start and it feels natural to keep collaborating with RLC Residences. I’m thrilled with what’s in store for me and RLC Residences—not only as their brand ambassador but also as one of their homeowners,” she explains.
“Heart has been the perfect brand ambassador since the beginning of the partnership in 2020,” says RLC Residences marketing head and chief integration officer Karen Cesario. “But more than that, she is a member of our family who embodies the same values we do as we continue to ‘Raise, Live, and Connect.’”
A continuation of Heart’s collaborative project “Love Marie Designs with RLC Residences,” the fashion superstar has unveiled a unique scented candle set that she curated as a present to homeowners.
The aromatherapy candle kit, which comes in a pretty Indigo box embossed with a gold label, is composed of three scents namely, the RLC Residences fragrance, Holiday Sparkle, and the Love Marie candle she helped craft herself.
‘ vanilla relaxes me. It reminds me a lot of my childhood, my teenage years, and the earlier seasons of my life.’
The RLC Residences fragrance is described as “a wisp that reminds you of the joy of coming home. A welcoming scent that uplifts, relaxes, and comforts your thoughts amid city life in all its vibrancy.”
Holiday Sparkle, on the other hand, is minty, woody, and crisp, created for the Yuletide season.
The Love Marie candle has balanced notes that were made to resemble Heart’s artistry and love of life—a fragrance that inspires raw and genuine emotions, mostly happy, vibrant, and passionate.
“I think it’s a good way to welcome home the new residents with these special candles and relay the feeling of hope after everything we’ve been through. And wherever you are, I think you will still feel at home with these candles. I hope they’ll love it as much as I do,” Heart muses.
During the contract renewal, the 37-year-old celebrity also teased a vlog documenting her candle design process that will be released on her channel by December. “Everybody loves candles. I’m obsessed with how they are made, what soy, or oil, or wax is used,” she says.
Another reveal is the RLC Residences Gift Flash: Christmas Edition, a promo, which runs until Dec. 16, where special prizes are given away. To join, visit RLC Residences’ official Facebook page and answer the featured question of the week. Gift certificates worth ₱5,000 will be given to three followers every week while a shopping spree of up to ₱50,000 and a Samsung Galaxy Z Fold 4 await major lucky winners.
Also introduced was the brand story video that features the home journey of the developer’s customers, a narrative of how its “Raise, Live and Connect” brand proposition is inspired by their patrons’ needs.
“Creating a delightful experience for our residents and clients has always been at the core of what we do,” says senior vice president and business unit general manager Chad Sotelo.
“As a homeowner myself, I’ve witnessed how they work on putting customers and residents at the center of everything they do. I’m honored that I was allowed to introduce the brand story video to everybody and I hope this can inspire those in search of their dream home,” Heart ends.