ADVERTISEMENT
Manila Bulletin devider Business devider Consumer Insighting and Storytelling WebCon:  The Turning Point

Consumer Insighting and Storytelling WebCon:  The Turning Point

Published Oct 28, 2022 04:01 pm

Insights and trends on the post-pandemic consumer

Even though COVID 19 is considered as an endemic rather than a pandemic situation these days, there are still multiple variants coming out the effects of which are still unknown. Add the Russia-Ukraine war that resulted in the increase of oil prices and we have what seems to be a rollercoaster ride of situations that we need to handle. 

With this year’s CISW’s “The Turning Point - Post Pandemic Consumer Insights and Trends” theme, we take into account the historical perspective of pandemics and its effect on cultural renewal. With every pandemic that happened in the past, there has been a rebirth that followed. Will this be the same for our time? 

What opportunities lie before us? How are consumers and businesses adjusting and coping with the many changes constantly happening? What challenges are we facing now and in the future? Are we truly on the road to recovery or should we be on the lookout to brace ourselves for more pitfalls? 

These and more will be tackled and discussed in-depth during our event. “The Turning Point -  Post Pandemic Consumer Insights and Trends” CIS Webcon will be held on November 24 and 25, 2022 starting at 1:30PM. A virtual event where we get to have a closer look at the post pandemic consumer insights and trends.

We are at a crossroads. Let’s deep dive into the new world of post-covid consumers, the new paths they are taking and potentially trek, with insights and trends that will help brands and companies to successfully navigate through the fork ahead - we are at THE TURNING POINT.

On Day 1 of the webcon, “The Consumer Awakens” sub-theme will identify new consumer needs based on recent research and understand the trends that can help pinpoint future needs and customer expectations. 

On Day 2, it will be all about New Beginnings. We’ll listen to stories that can provide innovative ideas and inspire people to address different consumer needs that emerged due to the pandemic that still continue to evolve in this endemic stage.  What is the role of brand purpose, trust, of sustainability and what other frames of references are there for brands to consider in their strategies and plans?  

We have the CEO & Chairman of Havas-Ortega as our Keynote Speaker who'll be discussing renaissance from pandemics. What are the new realities and new expectations for marketing and businesses? 

We also have Martin Oxley of Buzzback, Joan Penaflorida of Yondu, Inc. Emma Mclnnes of YouGov, Roki Ferrer of Dentsu,  Mels Timan of Nutriasia, Josh Aragon of Zagana.com, Anna Lagon of BAYO, Germaine Reyes of Synergy Market Research. Ron Molina of Ginebra San Miguel, Phil Tiongson of Havas Ortega, and speakers from ACEN, YouGov, the Philippine Retailers Association, 4As and others to be announced soon.  Our moderator will be Yayu Javier of Avanza Philippines. 

Each day will have at least six speakers and will definitely be filled with insights, learnings, many bits of knowledge that each one can share with their respective companies for strategic planning and program development. 

Reserve your seats now and enjoy the early bird rates until October 31, 2022 only. Save Php1,800 from the regular rate. Now that's what we call a bang for your buck. 

Co-presented by Makarius Digital and with Adobo Magazine as official online magazine partner, “The Turning Point - Post Pandemic Consumer Insights and Trends” CIS Webcon 2022 is definitely an event you don’t want to miss.  

For more information, please visit www.consumerinsighting.com

Interested in becoming a sponsor? Click here or message PMCM Events Management. 

ADVERTISEMENT
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1561_widget.title }}

{{ item.title }}
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1562_widget.title }}

{{ item.title }}
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1563_widget.title }}

{{ item.title }}

{{ articles_filter_1564_widget.title }}

{{ item.title }}
.mb-article-details { position: relative; } .mb-article-details .article-body-preview, .mb-article-details .article-body-summary{ font-size: 17px; line-height: 30px; font-family: "Libre Caslon Text", serif; color: #000; } .mb-article-details .article-body-preview iframe , .mb-article-details .article-body-summary iframe{ width: 100%; margin: auto; } .read-more-background { background: linear-gradient(180deg, color(display-p3 1.000 1.000 1.000 / 0) 13.75%, color(display-p3 1.000 1.000 1.000 / 0.8) 30.79%, color(display-p3 1.000 1.000 1.000) 72.5%); position: absolute; height: 200px; width: 100%; bottom: 0; display: flex; justify-content: center; align-items: center; padding: 0; } .read-more-background a{ color: #000; } .read-more-btn { padding: 17px 45px; font-family: Inter; font-weight: 700; font-size: 18px; line-height: 16px; text-align: center; vertical-align: middle; border: 1px solid black; background-color: white; } .hidden { display: none; }
function initializeAllSwipers() { // Get all hidden inputs with cms_article_id document.querySelectorAll('[id^="cms_article_id_"]').forEach(function (input) { const cmsArticleId = input.value; const articleSelector = '#article-' + cmsArticleId + ' .body_images'; const swiperElement = document.querySelector(articleSelector); if (swiperElement && !swiperElement.classList.contains('swiper-initialized')) { new Swiper(articleSelector, { loop: true, pagination: false, navigation: { nextEl: '#article-' + cmsArticleId + ' .swiper-button-next', prevEl: '#article-' + cmsArticleId + ' .swiper-button-prev', }, }); } }); } setTimeout(initializeAllSwipers, 3000); const intersectionObserver = new IntersectionObserver( (entries) => { entries.forEach((entry) => { if (entry.isIntersecting) { const newUrl = entry.target.getAttribute("data-url"); if (newUrl) { history.pushState(null, null, newUrl); let article = entry.target; // Extract metadata const author = article.querySelector('.author-section').textContent.replace('By', '').trim(); const section = article.querySelector('.section-info ').textContent.replace(' ', ' '); const title = article.querySelector('.article-title h1').textContent; // Parse URL for Chartbeat path format const parsedUrl = new URL(newUrl, window.location.origin); const cleanUrl = parsedUrl.host + parsedUrl.pathname; // Update Chartbeat configuration if (typeof window._sf_async_config !== 'undefined') { window._sf_async_config.path = cleanUrl; window._sf_async_config.sections = section; window._sf_async_config.authors = author; } // Track virtual page view with Chartbeat if (typeof pSUPERFLY !== 'undefined' && typeof pSUPERFLY.virtualPage === 'function') { try { pSUPERFLY.virtualPage({ path: cleanUrl, title: title, sections: section, authors: author }); } catch (error) { console.error('ping error', error); } } // Optional: Update document title if (title && title !== document.title) { document.title = title; } } } }); }, { threshold: 0.1 } ); function showArticleBody(button) { const article = button.closest("article"); const summary = article.querySelector(".article-body-summary"); const body = article.querySelector(".article-body-preview"); const readMoreSection = article.querySelector(".read-more-background"); // Hide summary and read-more section summary.style.display = "none"; readMoreSection.style.display = "none"; // Show the full article body body.classList.remove("hidden"); } document.addEventListener("DOMContentLoaded", () => { let loadCount = 0; // Track how many times articles are loaded const offset = [1, 2, 3, 4, 5, 6, 7, 8, 9, 10]; // Offset values const currentUrl = window.location.pathname.substring(1); let isLoading = false; // Prevent multiple calls if (!currentUrl) { console.log("Current URL is invalid."); return; } const sentinel = document.getElementById("load-more-sentinel"); if (!sentinel) { console.log("Sentinel element not found."); return; } function isSentinelVisible() { const rect = sentinel.getBoundingClientRect(); return ( rect.top < window.innerHeight && rect.bottom >= 0 ); } function onScroll() { if (isLoading) return; if (isSentinelVisible()) { if (loadCount >= offset.length) { console.log("Maximum load attempts reached."); window.removeEventListener("scroll", onScroll); return; } isLoading = true; const currentOffset = offset[loadCount]; window.loadMoreItems().then(() => { let article = document.querySelector('#widget_1690 > div:nth-last-of-type(2) article'); intersectionObserver.observe(article) loadCount++; }).catch(error => { console.error("Error loading more items:", error); }).finally(() => { isLoading = false; }); } } window.addEventListener("scroll", onScroll); });
Join Our Newsletters

Sign up by email to receive news.

© 2025 Manila Bulletin The Nation's Leading Newspaper. All Rights Reserved.