Red Ribbon opens 39th US store

Homegrown Red Ribbon Bakeshop Inc. has opened its first store in Philadelphia, Pennsylvania—the brand’s 39th store in the US—as part of Jollibee Group’s growth plans in North America.

In a statement, Jollibee said the new Red Ribbon store is situated at 2201 Cottman Avenue in Northeast Philadelphia, which is a prime location within the Great Northeast Plaza shopping center, near the busy “Cottman and Bustleton” intersection.

This marks the brand's fifth new store for 2022 alone, which includes major openings in Houston, Texas and Bolingbrook, Illinois.

“We are excited to finally open our doors in the wonderful city of Philadelphia and serve both our loyal fans and newcomers our special bakery brand,” said Red Ribbon Business Unit Head Agnes Briones.

She added that, “As the city’s most culturally dynamic area known for its diverse food scene, Northeast Philly provides the perfect place for us to entice new customers who want to treat themselves to something deliciously different, like our mouthwatering Mango Supreme Cake and our melt-in-your-mouth Butter Mamon pastries.” Red Ribbon specializes in offering baked goods inspired by authentic Filipino flavors and ingredients. While the bakeshop is best known for its cakes, it also features a line-up of both sweet and savory pastries.

Red Ribbon now has 526 outlets all over the Philippines and 39 stores in the US.