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Manila Bulletin devider Philippines devider National devider MTRCB signs partnership with Netflix, to promote use of 'in-app Parental Control' PIN code

MTRCB signs partnership with Netflix, to promote use of 'in-app Parental Control' PIN code

Published Oct 22, 2022 12:32 pm

The Movie and Television Review and Classification Board (MTRCB) announced on Saturday, Oct. 22 that it has officially signed a partnership with Netflix for the promotion of "Responsableng Panonood (Responsible Viewership)."

Movie and Television Review and Classification Board (Facebook)

The agency also said that they are in discussion with Netflix for the promotion of "the use of in-app Parental Controls which allow users to place a PIN code and designate a “Kids” account for young viewers."

"Here at the MTRCB, we look after the well-being of Filipino viewers of all ages, which is why safeguards must be in place to prevent young children from being exposed to content that is not appropriate for their age," MTRCB Chairperson Lala Sotto-Antonio said.

MTRCB noted that it shares the same goal with the Subscription Video-on-Demand (SVOD) giant of ensuring that the access and viewing experience of its subscribers are "age-appropriate across platforms such as smart TV, web-based, and mobile devices."

"With Netflix as its flagship SVOD partner, the MTRCB is optimistic that both local and foreign streaming providers will follow suit, the Board is open to collaboration opportunities that will protect the interest of the Filipino people," it added.

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