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Manila Bulletin devider Technews devider YouTube to hold onsite Brandcast event in the country and announce YouTube Works Awards winners

YouTube to hold onsite Brandcast event in the country and announce YouTube Works Awards winners

Published Oct 19, 2022 08:56 am

After two years of holding online events, the annual YouTube Brandcast returns on-ground on October 25, 2022 in Bonifacio Global City, Taguig. The event brings together the country’s top brands, agencies, industry leaders, and content creators to share new and exciting insights on the platform’s growth and opportunities.

This year’s show will dive deeper into the relevance of YouTube in the lives of Filipinos and how brands can use the platform’s insights to engage audiences that matter to them. This includes a closer look at the new forms of creativity and culture on YouTube, and the breadth of new and beloved content creators who foster connections between brands and their fans.

Front-Seat Foodies and real-life celebrity couple Gabbi Garcia and Khalil Ramos will be hosting the event, joined by fellow content creators and performers BINI, Zack Tabudlo, Whatoplay, and Siquijor Viners.  Filipino-American beauty mogul and content creator Patrick Starrr will be joining the show virtually to share about his approach to building a loyal and passionate community on YouTube.

“After two years of holding online events, we’re excited to bring back Brandcast in the Philippines with an onsite experience! YouTube is all about communities and there is nothing like being in one venue together with our partners, creators, and the broader industry,” said Gabby Roxas, Country Marketing Manager for Google, Philippines and South Asia Frontier Markets. “With the theme ‘Be Where It Matters,’ we can’t wait to share new trends and insights that will help marketers form a deeper connection with their audiences.”

Roxas explained, “YouTube is indispensable to millions of Filipinos. They have relied on the platform in the last two years to engage with their creators, communities, and passions amidst the pandemic. With this, people’s connection to YouTube continues to deepen across use cases and devices even now when restrictions are lifting as the world reopens.”

The highly anticipated announcement of the winners of YouTube Works Awards 2022 will also take place during the Brandcast main show. There are seven categories up for grabs: Brands as Creators, Best Collaboration, Force for Good, Best Personalization, Best Storytelling, The Challenger, and Grand Prix. 

Last year, RC Cola’s “Basta” campaign took home the Grand Prix for its bravery in taking creative risks and demonstrating excellence throughout the entire creation process. The campaign not only garnered a massive viewership of more than seven million, but also boosted RC Cola’s sales by over 60%.

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