Alaska Milk Corporation (AMC) has committed to continue with its mission of providing nutrition to all Filipinos as it celebrates its golden jubilee year.
AMC's Managing Director Tarang Gupta renewed the company’s mission to strive and continue providing nutrition to all Filipinos during the company’s 50th anniversary last month at its manufacturing plant in Laguna.
Attended by over 600 employees, workers, and former executives, this commemoration marked another milestone for the company.
Gupta explained that its slogan "Wala pa rin tatalo sa Alaska" does not refer to the cans of milk they have sold, “but the effect we have engraved on the lives of every Filipino.”
"As we have reached our 50th year, we still continue to further our purpose oof providing affordable and accessible nutrition to every Filipino family. As we achieved brand leadership in 1972, we have been unstoppable since then," said Gupta.
Founded by Wilfred Uytengsu, Sr., in 1972, AMC started from its humble beginnings as a budding dairy company to the market leader it is today.
Alaska Milk has truly branded its name to the heart of every Filipino. With its history of 50 progressive years, Alaska Milk has no shortage of memorable feats. "Wala pa rin tatalo sa Alaska" has become and cemented itself as one of the most memorable taglines in advertising history.
The celebration concluded with a nationwide contest that aims to upcycle single-use plastics, especially Alaska Milk packaging and wrappers, into reusable and sustainable day-to- day products.
On March 9, 2012, Alaska Milk became a part and subsidiary of Royal Friesland Campina after establishing itself as the leading milk company in the Philippines. Royal Friesland Campina, or RFC, is a Dutch multinational dairy cooperative based in Amersfoort, Netherlands. It is considered one of the world's largest dairy cooperatives, with over 18,000 member dairy farmers in 34 countries.