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Manila Bulletin devider Technews devider Veteran BPO Executive Bong Borja is promoted to chief operating officer of Alorica

Veteran BPO Executive Bong Borja is promoted to chief operating officer of Alorica

Published Oct 7, 2022 03:50 pm

Alorica Inc., a trusted leader in next-generation customer experience (CX) solutions, today promoted Bong Borja to Chief Operating Officer in charge of overseeing global operations across Asia-Pacific, Latin America & The Caribbean, and North America. 

A recognized pioneer in the BPO industry in the Philippines, Borja was Alorica’s President of Asia-Pacific (APAC) Operations for the past 10 years and has deep experience, as well as an impressive track record, leading multinational teams to deliver best-in-class, digitally charged CX to progressive brands around the world. 

“I’m honored to take on this global leadership role at such an exciting time in the evolution of our business,” said Borja, founder and former chairman of the Information Technology and Business Process Association of the Philippines (IBPAP). “I look forward to continue innovating and executing with Greg and our executive leadership team to ensure we exceed our customers’ needs, while empowering our employees’ professional success.” 

The Philippine BPO trailblazer will play an instrumental role in leading Alorica’s operations for its 100,000+ workforce as the company continues to up level its talent, technologies and service offerings.

Borja will still directly manage the APAC region, which is Alorica’s largest market with over 60,000 employees across four countries, until his successor as President of APAC Operations is named in Q4.  

Powering Alorica’s growth engine

Alorica’s APAC region has been a growth engine for the company, hitting key milestones in performance, training, technology and service delivery. In the past six years, Alorica realized a revenue growth of 77% and doubled in headcount across the region. 

The organization expanded into three new countries throughout the continent—China, Japan and India. Under Borja’s leadership, Alorica earned several notable recognitions, including two Asia-Pacific Gold Stevie Awards for Innovation in Human Resources Management and Innovative Use of Technology in Human Resources in 2019. The same year, his team helped the company achieve a Silver Stevie for Customer Service Training Practice of the Year. Alorica’s APAC region has consistently led all markets in employee satisfaction scores.

“We are thrilled to elevate Bong into the role of COO,” said Alorica’s CEO Greg Haller. “As our industry becomes increasingly digital, consultative and globally focused, Bong’s trailblazer mentality will help us maintain our industry leadership. Bong’s passion for driving performance by prioritizing culture, innovation and a deep understanding of client objectives makes him a perfect fit for the position. I am excited to continue working with Bong to grow our business and deliver exceptional CX to our clients today and in the future.” 

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