NxtGen in Franchising Philippines winners at the Franchise Asia Philippines 2022


The four area winners of the recently held NxtGen in Franchising 2022 competition will showcase their winning and innovative concepts at the Franchise Asia Philippines Expo 2022 on October 14 to 16 at the SMX Convention Center, as part of the 500+ brands joining the said event, which is considered Asia’s biggest franchise show.

The four area winners represent Luzon, Visayas, Mindanao and NCR with the Luzon winner voted as the grand prize winner when the area winners pitched for their respective businesses during the Franchise Asia Philippines Virtual Conference, which was attended by 1,000 participants.

Now on its 8th year, the NxtGen in Franchising Philippines 2022 is now bigger and better but made more accessible to the MSMEs as the eligibility requirements are now made easier.

“The NxtGen Annual Competition is searching for a new batch of entrepreneurs with emerging concepts and help in their journey to accelerate and become the next SME brand to be the franchise leader in the future” said DTI-ROG Undersecretary Usec. Blesila Lantayona, the NxtGen in Franchising Overall Search Chair.

Meet the Winners

Eggluck, the Luzon Area Winner was hailed the Grand Winner after garnering 42% of the votes of the Virtual Conference Participants. Eggluck was represented by its Owner, Ms. Angel Luck Pedro. Eggluck sells egg sandwiches in a rolling store using the old jeepneys that are about to be phased out.

Isla Kapsule, the NCR Area Winner was represented by the Owner and Founder, Ms. Cherry Lim. Isla Kapsule is a 100% Filipino Espresso and Capsule Bar. All coffee is sourced through local farmers in the Philippines.

Foxcity Ph, the Visayas Area Winner was represented by the CEO, Mr. Clark Danielle Layese. Foxcity Ph is local e-commerce platform that supports the digitalization of MSME’s by connecting local businesses and buyers for a seamless user experience, easy exchange & rapid economic growth.

Studentship Philippines, the Mindanao Area Winner was represented by the President, Mr. Kristoni Go. Studentship Philippines is a startup that offers next generation afterschool program, a technology-enabled, mobile-based and gamified afterschool experience that is easily deployable and thus accessible in any community in the Philippines.

Coaching and Training for the Winners and Finalists

Now with Training Calendar in place, the Winners and the Top 20 Finalists are privileged to be included in a series of curated training and coaching by the most trusted companies in the NxtGen Accelerator Program.

“NxtGen in Franchising Philippines 2022 – with its new format to truly represent MSMEs across different regions of the Philippines with not only a competition but a follow-through capacity building program.” said NxtGen in Franchising Philippines 2022 Overall Committee Chair Joel Tugade.

Before the training, coaching and mentoring, the NxtGen in Franchising Area Winners will be exhibiting their products and services at the Franchise Asia Philippines Expo 2022 on Oct. 14 – 16, 2022. Catch them at the NxtGen Pavillion, Booths 706 – 709 at Hall 4 of the SMX Convention Center Manila.

NxtGen in Franchising Philippines is made possible through the NxtGen Partners who committed and supported the bigger NxtGen in Franchising Philippines.

Naming Right Partner, Francorp Philippines
Silver Partners: Samgyup Masarap and PLDT Enterprise
Bronze Partners: Coolaire Consolidated, Megaworld, SM Supermalls, and Vista Mall;
Donor Partner: Bang Bang Special Crispy Bangus;
Event Partners: The Department of Trade and Industry, PCCI, Go Negosyo and HRAP;
NxtGen Accelerator Program Partners: Mansmith and Fielders, Continuum Academy Inc., PricewaterhouseCoopers, and ActionCOACH;
Creative Partner: Bluethumb