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Kuya Kim finds adventure with a BMW R1250 GS and Petron

Published Oct 6, 2022 02:59 pm
Kuya Kim takes delivery of his 2022 BMW R 1250 GS Style Rallye.

Kuya Kim continues to Make Life A Ride with BMW and Petron. The active member of the BMW Motorrad riding community has recently entered a partnership with the official importer and distributor of BMW Motorrad in the Philippines, SMC Asia Car Distributors Corp. and Petron Corporation.

Kim “Kuya Kim” Atienza is a cyclist, marathoner, triathlete, and TV personality. He started his broadcasting career in the 1990’s as an anchor. To this day, he is recognized for his famous trivia stints on television and radio, especially on his own show, Matanglawin. Aside from his experience in the entertainment industry, Kuya Kim also served in public office in the 5th District of Manila City.

After a series of health challenges, Kuya Kim committed himself to a very active and exciting lifestyle to aid in his recovery. This includes a series of marathons, triathlons, and his love for motorcycles.

“Owning a BMW motorcycle has always been a dream of mine, ever since I saw the BMW R 50 in my neighbour’s garage. It has the power, the safety features, and the performance that really makes riding a joy. Thankfully, BMW Motorrad in the Philippines has enabled me to own the BMW R 18 last year. To go along with my modern cruiser, BMW Motorrad and Petron Corporation will fuel my new adventures with the R 1250 GS Style Rallye, which I’ve been eyeing for quite some time,” said Atienza.

Kuya Kim is briefed on how to properly operate the R1250's many functions.

With this renewed partnership with BMW Motorrad Philippines, the brand aims to draw like-minded enthusiasts like Atienza into adventure riding and at the same time create more awareness for the brand’s Rider Education and Road Safety advocacies.

“With Kuya Kim as our partner in building the community, we are not only expanding our riding groups, but we are also spreading our cause to create riders that advocate for proper rider education and road safety through his various platforms. We are also happy to once again partner with Petron Corporation, to help Mr. Atienza experience the full potential of his BMW R 1250 GS Style Rallye,” said Spencer Yu, President of SMC Asia Car Distributors Corp.

Petron joins the collaboration to support Kuya Kim’s new adventures on the BMW R 1250 GS by maximizing its overall performance on and off road.

“Petron Blaze has always been my go-to fuel—whether it be for my motorcycles or my automobiles. I can really feel the difference in my vehicle’s performance with Petron Blaze,” said Kuya Kim.

From left: Spencer Yu, President of SMC Asia Car Distributors Corp. (BMW Philippines), Kim Atienza, and Lemuel C. Cuezon, Assistant Vice-President, Marketing Division Head of Petron Corporation.

“Petron is one with Filipino riders in their passion for exciting adventures on the road. We know how the quality of fuel and lubricants enhances the experience of each rider. With our partnership with Kuya Kim, we want other riders to have a look at the Petron experience—unmatched power, peak performance, and smooth rides.  We are glad to welcome Kuya Kim to the Petron family.  Rest assured, wherever his road ventures take him, there will be a Petron station to greet him,” says Lemuel C. Cuezon, Assistant Vice-President, Marketing Division Head of Petron Corporation.

The exciting partnership was forged at the BMW headquarters at RSA Motors Greenhills during an intimate Ceremonial Contract Signing event. Present at the event were representatives from SMC Asia Car Distributors Corp. and Petron Corporation, two subsidiaries under the San Miguel Group.

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