Avida unveils newest showroom


Avid Land Corp., the mid-income market residential brand of Ayala Land, has opened its latest showroom to showcase select developments from its growing portfolio of 100 projects in 25 prime locations.

Bing Gumboc , Vice President of Sales and Marketing at Avida, delivered the opening remarks at the event.

Bing Gumboc, Avida vice-president for sales and marketing, described their latest Ayala Malls Manila Bay Showroom “as a place where home seekers can have a quick and sweeping glimpse of the curated Avida lifestyle in its intimate yet inspiring form.”

Gumboc likewise points out that the showroom being inside the Ayala Malls makes it easier for prospective home buyers and investors to learn more about Avida projects and be assisted by their property specialists.

“As Avida continues to inspire Filipino home seekers in fulfilling their aspirations for homeownership, Ayala Malls Manila Bay Showroom is ready to help make this happen,” said Gumboc.

The showroom, a combination of Scandinavian functionality with Japanese minimalism, highlights Avida Land’s newest and most exciting projects: Centralis Towers on Taft Avenue in Pasay City and Patio Madrigal on Roxas Boulevard, Manila.

Centralis Towers is a 3,380 sqm., one-tower high-rise development featuring 5 podium levels and 27 residential floors with 1,111 units located in Pasay City. It is primed to be a modern urban living hub for discerning but value-conscious professionals, aspirational young families, empty nesters, and savvy investors.

“Considering its thoughtfully designed units (Studio, Jr. 1 Bedroom, 1 Bedroom, and 2 Bedroom Unit Types) and sensible amenities, Centralis Towers offers its residents a place where they can focus on what's essential and a location that inspires a live-work-play lifestyle,” Regie Alabe, Avida Land’s Business Area Head of Metro South, said in a briefing.

Meantime, the Patio Madrigal is Avida’s two-tower mid-rise development. Built from a joint partnership with the Madrigal family, Patio Madrigal rises from a 6,222.50 sqm. land and consists of 4 podium levels and 14 residential floors, with 595 units in Tower 1 alone. Patio Madrigal is also the first Ayala and Avida project in the Roxas Boulevard area.

Patio Madrigal will feature well-designed Studio, Jr. 1 Bedroom, and 1 Bedroom units, just the right accommodations for business owners, young professionals, wise investors, OFW returnees, and retirees. Most of the units in the development come with their own balcony, providing an “extension” of the residents’ living space—one from which they can view the famed Manila Bay sunset or the bustling metropolis’ skyline.

Since the projects’ launch, value appreciation of these two projects has surged. Centralis Towers is 22 percent sold while 29 percent of Patio Madrigal has been sold and reserved. To date, investment in Centralis Towers starts at ₱5.9 million while investment in Patio Madrigal starts at ₱7.9 million.

Avida Land Corp. is the mid-income market residential brand of Ayala Land, the Philippines’ leading developer of sustainable estates offering a diverse mix of properties such as residential, retail, office, hotels, and leisure developments.