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Manila Bulletin devider Business devider ABS-CBN Entertainment partners with Viu

ABS-CBN Entertainment partners with Viu

Published Jan 16, 2022 07:00 pm

ABS-CBN Entertainment, the Philippines’ leading content provider, has partnered with leading pan-regional over-the-top (OTT) video streaming service Viu to bring more shows to Filipino viewers and expand its market presence. t

The collaboration accelerates ABS-CBN’s vision to reach more audiences and promote Filipino talent worldwide as it evolves into a global content creator. The partnership also strengthens Viu’s commitment to bringing premium Asian entertainment to its users with its massive and diverse content catalog.

“With Viu as our partner, we will be able to champion excellent Filipino content and talent. Thank you very much to Viu for trusting ABS-CBN Entertainment as a partner,” said ABS-CBN Chief Operating Officer of Broadcast Cory Vidanes.

She added that, “We look forward to many more collaborations as we work towards bringing the best of Filipino entertainment to the world.” “Viu's goal has always been to provide premium Asian content to the Filipino people,” said Viu Philippines Country Manager Arianne Kader-Cu.

She noted that, “Thanks to this partnership with ABS-CBN, we're able to solidify our commitment to not only showcase the best of Filipino content, but also to represent and strengthen the presence of Filipino talent in the region.”

(L-R) Viu Philippines content development manager Garlic Garcia, Viu Philippines country manager Arianne Kader-Cu, ABS-CBN COO of broadcast Cory Vidanes, and Dreamscape Entertainment Head Deo Endrinal

The partnership was made official during a contract signing event at ABS-CBN with Vidanes, Kader-Cu, Dreamscape Entertainment head Deo Endrinal, and Viu Philippines content development manager Garlic Garcia.

ABS-CBN Entertainment’s collaboration with Viu is its third with a streaming service following its content deal with iQYi to produce Filipino original series for international subscribers and its partnership with WeTV iflix to stream episodes of its entertainment programs before they air on TV.

Related Tags

Viu Cory Vidanes ABS-CBN Entertainment
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