Isuzu Philippines showcases extensive product line-up at PIMS

Published September 23, 2022, 9:16 AM

by Inigo Roces

From SUVs to heady duty trucks

Isuzu Philippines Corporation (IPC) joined the 8th Philippine International Motor Show held from September 15 to September 18, 2022 at the World Trade Center in Pasay City.

In tune with the year’s theme, Mobility + Humanity: Innovating for the Common Good, Isuzu’s take is an extension of their recently announced Road To Progress vision on their 25th Inaugural Anniversary last July. With sustainability and responsible partnership as their core concept, IPC designed a booth that encompasses the benefits of Isuzu products and services to the society. More than the durable and reliable vehicles, providing mobility and transport solutions has been IPC’s vital role in Filipino’s lives which enables them to take ahold of the title “Number 1 Truck Brand in the Philippines” for 22 consecutive years. 

Indoor display

From left: IPC VP for Sales, Yasuhiko Oyama; EVP, Shojiro Sakoda; President, Noboru Murakami; VP for Aftersales, Wataru Miyamoto; and Sales Assistant Division Head, Robert Carlos.

Inside the main hall, Isuzu displayed their top models, the D-Max pickup and mu-X SUV, the Traviz truck, N-Series Smoother, and NLR PUV.

The D-MAX and mu-X showcased powerful yet fuel efficient performance, spacious interior, luxurious details, and 5-star safety features, making them an excellent choice for Filipino families nationwide.

The Traviz is one of Isuzu’s best-selling trucks. With its big cargo capacity and excellent fuel economy that can reach up to 1,063 kms in just one full tank, the Traviz has sold more than 10,000 units in its first two years in the market.

The N-Series Smoother features a first-in-class Automated Manual Transmission that offers ease of operation and fuel efficiency to make it easier for drivers and even business owners themselves to drive this truck around the bustling roads of the metro.

Finally, aiming to provide a modern and safe mass transport solution, Isuzu also displayed the NLR PUV equipped with an array of safety and convenient features to elevate the commuting experience of Filipinos.

Outdoor display

At the outdoor display area, Isuzu publicly displayed for the first time the latest addition to their heavy-duty line-up – the all-new GXZ. This 10-wheeler tractor head is equipped with the latest safety features like the Electronic Vehicle Stability Control and Anti-lock Braking System, adding to the list of ‘solutions’ that Isuzu offers to meet the growing demand for safety in the trucking industry.

Isuzu also had a custom-made TRAVIZ Ambulance and NPR Double Cab to show that Isuzu trucks are not just durable and reliable, but also customizable to fit the various requirements of customers.

Long term value

Apart from the exciting vehicle line-up, Isuzu also showed guests the advantages of being part of the Isuzu Family. During the show, Isuzu demonstrated the exclusive Isuzu Vehicle Health Report, Fleet Programs, Parts Support and Eco-Drive Trainings. The customer journey with Isuzu does not end on vehicle purchase. The continuous partnership between Isuzu Philippines Corporation, Isuzu dealers and customers lasts all throughout the customer’s life-time journey with Isuzu products.

In tune with the times, Isuzu vehicles can also solve customers’ arising concern regarding the continuously increasing fuel prices. Isuzu Philippines recently conducted a One Full Tank Challenge for the D-Max and mu-X verified by the Automobile Association Philippines (AAP). The team embarked on a five-day road trip with both models driven normally, traversing different road, traffic and weather conditions from Subic up to Ilocos then down to Bicol. The Isuzu D-Max was able to travel around 1,564 kilometers (an average of 20.58 km/l) in just one full tank while the mu-X travelled 1,675 kilometers (an average of 20.94km/l) in one full tank.

The Isuzu vehicles displayed at PIMS are available for viewing and test drive at all Isuzu dealerships nationwide.