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Manila Bulletin devider Business devider ALLTV expands reach via PCTA

ALLTV expands reach via PCTA

Published Sep 21, 2022 03:43 pm

ALLTV, has entered into a partnership with Philippine Cable and Telecommunications Association, Inc. (PCTA) so more cable operators can air its content and expand its reach across the country.

The partnership enables ALLTV , the premiere TV channel of the Villar Group’s Advanced Media Broadcasting System (AMBS), to be streamed to almost 300 more cable operators nationwide.

Currently, ALLTVcan be viewed at Channel 2 on Free TV and Planet Cable, Channel 35 on Sky or CignalTV, Channel 32 on GSAT, Channel 23 on Cablelink and Channel 2 on other cable TV providers.

“The partnership of ALLTV and PCTA is very significant to us because it will allow us to reach more homes, even the far-flung areas in the country. Mas maraming taong maaabot, mas maraming taong mapapasaya. Sama all, saya all, as we always say,” said AMBS President Maribeth Tolentino.

ALLTV PARTNERS WITH PCTA FOR NATIONWIDE AIRING. ALLTV led by Advanced Media Broadcasting System (AMBS) President Maribeth C. Tolentino (second from right) together with AMBS Operations Head for K-lite, Ronald C. Manlapig (right) signed a Memorandum of Agreement with the Philippine Cable and Telecommunications Association, Inc. (PCTA) for ALLTV’s airing expansion to almost 300 cable operators across the country. PCTA’s Board Chairman Cedric M. Sazon (left) was present during the signing event together with President Venancio C. Lo (right).

“On behalf of PCTA, we extend our congratulations to ALLTV on their successful launch. This collaboration between AMBS and PCTA is very timely and I’d like to say that cable TV still plays an important role as far as distributing content or programs like this as we are the last mile in delivering content to the most far-flung areas across the country,” said PCTA President Venancio Lo.

Tolentino said fresh, fun, and exciting shows as well as telenovelas await viewers. For daily news, ALLTV partnered with CNN Philippines for simulcast airing of their flagship news program “News Night” from Monday to Friday at 6 P.M.

CNN Philippines Hour on ALLTV” will be a 60-minute news program that showcases the day’s top stories with live reports, in-depth analysis, and live interviews with prominent personalities.

The segment will also be made available on 12 Radio Philippines Network (RPN) stations in key cities in Luzon, Visayas, and Mindanao.

According to Tolentino, ALLTV is banking on the years-long experience of CNN Philippines in delivering credible news to the public.

ALLTV is held by the Villar group under Prime Assets Ventures, Inc (PAVI) led by businessman Manuel Paolo Villar.

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