Strengthening commitment to build a more digital Philippines


Maya Business, the country’s largest digital payments processor for key industries, is doubling down its efforts to build a more digital Philippines, equipping businesses with digital financial solutions that enable them to offer a safer and more seamless customer experience.  

Filipino consumers have become more digital than ever, and it has become a need for businesses – whether they are micro, small, medium, or even large enterprises – to adapt to this movement.  

Maya Business, formerly PayMaya Enterprise, has a suite of digital financial solutions that allow businesses to embrace digital transformation on all fronts, enabling them to integrate digital payments and services in every aspect of their operations.  

“We believe that a strong digital financial system powers a more digital Philippines. Maya Business has enabled all types of enterprises with digital payments for almost a decade. As we see more businesses integrating digital banking services in every part of their operations, our commitment to innovation only grows stronger,” Maya President and Co-Founder Shailesh Baidwan said.  

Embedding digital payments and finance in business

Two of the most beloved brands in the country are leading the pack in integrating digital payments and financial services into their businesses. Jollibee Foods Corporation (Jollibee Group)—made up of brands such as Jollibee, Chowking, Mang Inasal, Red Ribbon, Greenwich, Burger King, Panda Express, and Yoshinoya—and Golden Arches Development Corp., the master franchisee of McDonald’s in the Philippines, were recently recognized as Financial Services Ecosystem Leaders under the Ecosystem Builders Category of the Maya Business Trailblazer Awards 2022. These entities have demonstrated enthusiasm and initiative for the latest breakthroughs in financial technology.  

Jollibee

Jollibee Group incorporated digital payments in its various platforms in 2020, allowing it to embrace the change and meet the demands of consumers even at the height of the pandemic.  

“Our best-tasting Jollibee Chickenjoy as well as the signature favorites from our various brands including Greenwich, Chowking, Mang Inasal, Red Ribbon, Burger King, and Panda Express found their way to hungry and craving consumers even during the height of the pandemic lockdowns, as we had quickly integrated digital solutions in our everyday operations. The seamless and efficient solutions offered by Maya Business enabled us to reach our customers and grow our brands further,” said Jollibee Group Chief Marketing Officer Dondi Gomez.

For its part, McDonald’s accelerated its digital transformation journey by partnering with Maya Business.  

McDonalds

“Even before the pandemic, McDonald’s stores already used digital payment technologies, pioneering the use of self-order kiosks with integrated checkout at our NXTGEN stores. Maya Business is a key partner for us as we push innovation across our operations,” said Golden Arches Assistant Vice President for Technology, Camille Toledo.  

Through Maya Checkout on their websites and mobile apps, Maya terminals in stores, self-ordering kiosks, drive-thru counters, and email invoicing for bulk orders, Jollibee Group and McDonald’s have provided consumers an easier, safer, and more accessible way to transact.  

Maya Business also recognized Robinsons Seaoil, SM, Cardinal Santos, SkyPay, and Public Safety Mutual Benefit Fund Inc., as Ecosystem Builders - Financial Services Ecosystem Leader.  

Joining Spotify as Outstanding Partners for Innovation and Ecosystem Building were MasterCard, Visa, Uniwiz Trade Sales Inc., and Western Union. 

Boozy and Googly Gooey were awarded under the SME Innovator-Online Category, while Yummyverse was recognized as an Ecosystem Builder under the SME Innovator - Offline to Online category.  

Go Negosyo, PLDT Enterprise, and PLDT Home were awarded as MSME Champions, while Sanford Marketing Corp. (Savemore) was Maya’s QR PH Frontrunner.  

“The enthusiasm demonstrated by our outstanding partners in embracing financial technology on all fronts of their businesses proves that we are on the right track as we transition to a more digital Philippines,” Baidwan said.