The iconic Baby Shark and Line Friends will star in the brand new 2D animated series “Night at the Art Museum.”
According to the Pinkfong Co., which is behind Baby Shark, it has partnered with digital IP entertainment company IPX (formerly known as Line Friends) to release the new series that will start on Sept. 14.
Inspired by world-renowned paintings in art history, the six-episode series is part of a special collaboration between two cultural icons to reach wider audiences across the globe. The partnership also includes exclusive merchandise and a global licensing program.
“Night at the Art Museum” follows Brown and Sally, the original characters from IPX, as they meet new friend Baby Shark in the world of masterpieces and journey on exciting adventures.
Starting with “Birth of Venus (Sandro Botticelli),”, each episode reimagines the world’s six most iconic paintings accompanied by compelling tunes and animations in contemporary beat.
The series aims to help both young and old to learn emotional and aesthetic sensibility in a fun and creative way.
A new episode will be released every month on Pinkfong and Line Friends’ YouTube channels.
Pinkfong and IPX will jointly produce various exclusive products including bath products, apparel and stationery. The special products will be available to purchase on both official online and offline stores of Line Friends.
Both companies will introduce integrated marketing on Pinkfong and Line Friends’ official YouTube channels, which have 100 million subscribers worldwide together.
“With its unique creative capabilities, the special encounter of Baby Shark, the world's only content IP that set a Guinness record of 10 billion YouTube views, and worldwide popular Line Friends characters marks a global phenomenon and a high-end collaboration that will capture hearts of global fans. We look forward to both IPs will bring joy and inspiration to wider audiences worldwide through this collaborative content series of the two companies,” said Ryan Lee, Pinkfong executive vice president.