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Manila Bulletin devider Business devider AirAsia PH sees uptrend in baggage takeup rate

AirAsia PH sees uptrend in baggage takeup rate

Published Sep 7, 2022 10:48 am

AirAsia Philippines on Wednesday, Sept. 7, observed an uptrend in takeup rate across all of its baggage products as the country ushers in the holiday season.

AirAsia domestic passengers are purchasing more baggage products as of September first week during their ticket purchase and even as they check-in at the airport, the budget airline stated.

This is evidenced by the 10 percent increase in takeup rate versus pre-pandemic records in the same period.

International guests of the airline show higher demand for additional baggage allowance with more than half of passengers availing of the ancillary product.

The historical data of AirAsia show that baggage takeup rate, which corresponds to total baggage products availed versus passenger count, gradually increases at the start of September and peaks in January of the following year.

“Rebound travel is in full swing and we’re expecting activity to grow significantly as the holidays approach," remarked AirAsia Philippines Head of Communications and Public Affairs Steve Dailisan.

"Along with this is the increase in demand for products such as baggage allowance," he noted.

"We attribute this incremental month-on-month growth in baggage demand in Q4 to the "pasalubong" tradition and gifting culture of Filipinos during Christmas," Dailisan explained.

"To support this, we maintain the competitiveness of our baggage products, which offer the best value-for-money."

Filipino leisure travelers, Overseas Filipino Workers (OFWs) and foreign tourists flying to and around Philippines can leverage AirAsia Philippines’ “No Limit on Check-In Baggage Count” policy to load as many pieces of luggage as they require as long as total weight does not exceed their baggage allowance.

The budget airline claims to have the most competitive market pricing on baggage allowance from 20kg to 40kg.

Passengers can also enjoy free 7 kg for their carry-on cabin baggage.

Guests are advised to pre-book preferred baggage products along with their tickets via airasia Super App to save as high as 62 percent of total cost compared to purchasing at the airport pre-departure.

An end-2021 survey by AirAsia Philippines showed that baggage allowance ranks number one in list of priority add-on purchases of traveling Filipinos in the new normal.

Ancillary products are now considered by several airlines as key growth and revenue drivers in the age of revenge travel.

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