Villar’s AMBS redefines TV experience for Filipino viewers


NEW HOME - (From left) AMBS President Maribeth Tolentino, Direk Paul Soriano, his wife, and TV personality Toni Gonzaga, and PAV’s Manuel Paolo Villar, pose for posterity after the contract signing at Mella Hotel last Sept. 1.

The ultimate multi-media star, singer, TV host and actress, Toni Gonzaga, and multi-awarded film director, script-writer and producer Paul Soriano, signed a contract with the Villar Group’s Advanced Media Broadcasting System Channel 2 (AMBS) on Sept. 1.

Prime Asset Ventures’ Manuel Paolo Villar warmly welcomed to the Villar-owned TV network Ms. Gonzaga and Mr. Soriano as he reiterated the commitment to provide an elevated viewing experience for the Filipino people.

“AMBS aims to redefine the broadcast media industry with quality TV programs and exciting entertainment shows that will focus on giving our viewers new TV experiences,” Villar said.

AMBS President Maribeth Tolentino signed the contract with the top showbiz personalities during a ceremony held at Mella Hotel in Las Piñas on Thursday evening.

“We are happy about the partnership with Toni Gonzaga and Paul Soriano. Our team is raring to work with them to give our viewers awesome shows to always look forward to,” she said.

Toni Gonzaga, for her part, said the viewers can expect a more in-depth, yet interesting talk show from her production. “You will be surprised with what we have in store for all of you."

PAVI is the parent company of AMBS, the premiere broadcast media station of the Villar Group that aims to provide the Filipino people relevant TV programs and the best entertainment shows in the country.

With the Villar Group’s entry into the broadcasting industry, AMBS brings its trademark of providing an elevated customer experience to the Filipino people— which the Villar-owned businesses are known for whether in housing, retail or public utilities, and now, in broadcasting.

As part of its grand opening salvo, versatile Filipino television host, comedian, singer, songwriter, actor, and businessman, Willie Revillame, who earlier signed a contract with the new TV network, will return to national broadcast television with his popular variety game show, “Wowowin”, at AMBS.