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Filipina-owned SMBs can add $40B to GDP

Business

Filipina-owned SMBs can add $40B to GDP

By Emmie V. Abadilla

Filipina-owned businesses can add $40 billion to the Philippines' annual Gross Domestic Product (GDP) by 2025, creating wealth not just for themselves but for their communities, according to Macy Castillo, CEO and co-founder of Enstack, a female-led superapp digitizing daily business tasks.

Already, nine in every 10 small business owners in the Philippines are female, she noted, citing the most recent Department of Trade and Industry statistics.

Filipinas are defying the odds despite insufficient access to opportunities, education, and capital.

For this reason, "We created Enstack to ensure women have all the tools and support to make it easy to run a successful small business, create more female entrepreneurs, and contribute to the growth of the economy,” Castillo explained.

Enstack’s SME superapp provides order management tools and back office solutions to women-led businesses ranging from fashion and beauty to food and services.

The superapp digitizes daily business tasks, allowing entrepreneurs to manage orders, track inventory, get paid, ship packages, and record daily business transactions on their mobile phones.

Overall, the app shortens the time spent on these tasks by up to four hours.

Rhowen Hermogenes, housewife owner of Rhowen’s Kitchenette expanded her leche flan business to delivering home-cooked meals during the lockdown via Enstack Cashier's shipping, and payment features.

The app likewise accelerated accounting and inventory for Baby Jane Reveral's online ukay-ukay, Angel’s Treasures and cut operational costs for Aimee Guerrero of cosmetics retailer Beauty with Love.

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