Cebu City hosts first Real Estate Salesperson Congress


CEBU CITY -- The first-ever Real Estate Salespersons Congress will be hosted by this city on Thursday, Aug. 25.

Over 700 participants, mostly composed of Professional Regulation Commission (PRC)-registered salespersons, will attend the congress, which is initiated by the Accredited Real Estate Salespersons in the Philippines (ACRES Philippines).

ACRES is the country’s first and largest organization of accredited real estate salespersons that was founded in 2021.

Registered with the Securities and Exchange Commission (SEC), ACRES will gather practitioners in the field of real estate selling to formally introduce the organization, especially its vision and mission.

It is also during the event that ACRES will recognize its interim officers nationwide, charter members and raise awareness and tackle current concerns in real estate selling.

The group supports the endeavors of salespersons in furthering their learnings, ethical standards, protection of their rights to free and fair practice, upliftment of their well-being, and due representation and inclusion on matters of their trade and prosperity.

At present the association has already set up nationwide chapters with interim officers in Metro Manila, Makati, Mandaluyong, Camarines Sur, Cavite, Bicol, Sorsogon, Legaspi, Pampanga, Palawan, Tacloban, Ormoc, Bohol, Dumaguete, Bacolod, Kabankalan, Iloilo, Roxas, Aklan, Calbayog, Samar, Leyte, Cebu, Lapu-Lapu, Northern Cebu, Southern Cebu, Talisay, Mandaue, Catbalogan, Davao, General Santos, Caraga, Cagayan de Oro, Bukidnon, Surigao, Ozamis, Dipolog, Pagadian, Digos, Iligan and Gingoog.

Anthony Gerard Leuterio, president of A Better Real Estate Philippines (ABREP), said the advisory group of ACRES, the formation of ACRES came timely as the real estate sector experiences a rebound from the economic stresses brought about by COVID-19 pandemic.

He said unifying all the salespersons involved in real estate will further advance the country’s real estate sector and make it one of the strongest economic pillars amid the headwinds.

“Since real estate is a selling business, we also need to get the salespersons onboard and actively involve them in advancing the sector alongside the brokers,” he said.

Leuterio said the association is keen on working with the Department of Human Settlements and Urban Development (DHSUD) so it can participate in campaigns against illegal salespersons and illegal developers.