Samsung unveils its latest foldable phones, other devices


NEW YORK CITY, United States - Samsung revealed its latest eye-popping gadgets through a global launch in New York City on Aug. 10.

The Korean electronics giant held its Samsung Unpacked event to unveil the latest array of its consumer gadgets: Galaxy Z Fold 4, Galaxy Z Flip 4, Galaxy Watch 5, Galaxy Watch 5 Pro, and Galaxy Buds 2 Pro.

These new gadgets sport new features and upgraded specs.

The Galaxy Z Flip4 and Galaxy Z Fold4 have customizable form factors, tailored experiences, and upgraded performance.

Now in its fourth generation, the Galaxy Z series continues to break from convention to deliver new, impactful interactions that enhance everyday life.

"Samsung Galaxy foldables are built on the foundation of our openness philosophy, enabling new possibilities with complete customization both inside and out. Created in collaboration with our world-class partners, the next foldable devices offer unparalleled mobile experiences that meet the needs of our most dynamic users," said Dr. TM Roh, president and head of Mobile eXperience Business at Samsung Electronics.

He added, "Through our unwavering focus and industry leadership, excitement for the foldables continues to grow. We've successfully transformed this category from a radical project to a mainstream device lineup enjoyed by millions worldwide."

According to Samsung, every component in both form factors has been thoroughly analyzed to deliver a truly optimized experience to ensure every consumer has a device to fit their needs.

The Galaxy Z Flip4 builds on the success of Samsung's iconic form factor, adding key features, including an upgraded camera experience, a larger battery, and expanded customization while maintaining its ultra-compact design.

On the other hand, the Galaxy Z Fold4 opens up new possibilities for users by delivering Samsung's most comprehensive smartphone experience to date, offering shape-shifting design, immersive displays, and PC-like multitasking features, in addition to advanced camera technology and powerful mobile processors.

Galaxy Z Flip4

The Galaxy Z Flip4 enhances users' favorite features, making it the ultimate tool for self-expression. Its compact clamshell design offers unique experiences not available on any other smartphone.

Its Flexcam feature allows hands-free shooting video or capturing full group selfies at various angles by partially folding Z Flip4.

These can even be enjoyed on favorite apps. With Samsung's partnership with Meta, FlexCam is optimized for the most popular social platforms, including Instagram, WhatsApp, and Facebook.

With Z Flip4, one can take high-quality selfies right from the cover screen by leveraging the primary camera with the upgraded Quick Shot.

The Samsung Galaxy Z Flip4

One can start high-quality video recording in Quick Shot mode and then seamlessly switch to Flex mode to continue recording hands-free without stopping the video – ideal for content creators and vloggers. The users can now take selfies in Portrait Mode and see the preview in the actual photo ratio when using Quick Shot. With an upgraded camera equipped with a 65 percent brighter sensor powered by the Snapdragon 8+ Gen 1 Mobile Platform, photos and videos are crisper and more stable – day or night.

Z Flip4 is made to be hands-free – doing more without opening the phone. One can make calls, reply to texts, and even control the SmartThings Scene widget, all from the cover screen.

Galaxy Z Flip4 can capture, watch and connect longer between charges with the expanded 3,700mAh battery. With Super Fast Charging, now supported on Z Flip4, charge up to 50 percent in around 30 minutes, keeping users connected when they're running low.

Samsung added that with the slimmer hinge, straightened edges, contrasting hazed back glass, and glossy metal frames, the design is its most refined yet. Users can fully customize the Z Flip4 inside and out, with Galaxy Themes on both Cover and Main Screen to complement their style with custom fonts, icons, and designs. Plus, users can create their own cover screen with new clock designs and backgrounds in various formats such as images, GIFs, and even video.

Galaxy Z Fold4

The Galaxy Z Fold4 is the result of Samsung Galaxy's enduring smartphone innovation and most powerful smartphone yet.

Z Fold4 combines Samsung's collective mobile technology expertise to create a device with increased functionality whether opened, closed, or in Flex mode. Furthermore, it is the first device to ship with Android 12L, a special version of Android created by Google for large-screen experiences, including foldables.

Z Fold4 promises easy multitasking. The new Taskbar provides a layout similar to your PC, offering access to your favorite and recent apps. Multitasking is also more intuitive, thanks to new swipe gestures. Instantly switch full-screen apps to pop-up windows or split your screen in half for more ways to multitask.

Samsung's partnerships with Google and Microsoft take multitasking to the next level. Google apps, including Chrome and Gmail, now support drag-and-drop, allowing users to quickly copy and paste links, photos, and more from one app to another.

The Samsung Galaxy Fold4

With Google Meet, users can now connect with more people while enjoying virtual co-activities, including co-watching videos on YouTube or playing games together on a video call. Microsoft's full Office suite and Outlook take advantage of the foldable display, providing more information on the screen and faster ways to interact with the content. The multitasking experience is complete with S Pen functionality, enabling on-the-go drawing and notetaking with streamlined storage inside the standing cover with pen case.

Galaxy Z Fold4, Samsung said, can take stunning photos and videos with an upgraded 50MP wide lens and 30x Space Zoom lens. A variety of camera modes, including the larger Zoom map, activated on Capture View Mode, Dual Preview, and Rear Cam Selfie, are custom-built to take advantage of the unique form factor for increased capturing flexibility. And with the larger pixel size, a 23 percent brighter sensor, and enhanced processing power, users can capture clear images even at night.

Content is even more immersive and distinctive on the 7.6-inch Main Screen with a brighter screen, a 120Hz adaptive refresh rate, and a less visible Under Display Camera (UDC) featuring a new scatter-type sub-pixel arrangement.

Popular social media apps like Facebook are optimized for the large-screen experience to make content more enjoyable. Or open your favorite streaming entertainment service apps like Netflix and watch hands-free with Flex mode. For non-optimized apps, users can even control the device without disrupting the content with the new Flex Mode Touchpad, offering accuracy while pausing, rewinding, and playing videos, or zooming in and out of content while the device is in Flex mode.

Games are snappier through the Snapdragon 8+ Gen 1 Mobile Platform and hyper-fast 5G. With a slimmer hinge, lighter weight, and even narrower bezels, the wider screen enables more accessible one-handed interactions while using the cover screen.

Samsung continues its barrier-defying innovation journey to deliver the level of durability consumers expect, both in and out. With the Armor Aluminum frames, hinge cover, exclusive Corning Gorilla Glass Victus+ on the cover screen, and rear glass, Z Flip4 and Z Fold4 are Samsung's toughest foldables.

The durability of the Main Screen panel is also enhanced thanks to the optimized layer structure, helping to reduce damage from external shock. In addition, both Z Flip4 and Z Fold4 are equipped with IPX8 water resistance, so users can worry less if they get caught in the rain.

Galaxy Buds2 Pro

Samsung also revealed the Galaxy Buds2 Pro, the company's new top-of-the-line earbuds that provide the most immersive wireless audio experience with a new, compact design and seamless connectivity that is perfect for any aspect of your everyday life.

Appreciate every musical interlude with superior Hi-Fi 24bit Audio, which offers a high-dynamic range helping you feel connected to the content you're listening to with crystal-clear resolution. The new Samsung seamless codec(SSC HiFi) enables quality music to transfer without a pause, and the new coaxial 2-way speaker makes those sounds richer than ever.

The Samsung Galaxy Buds2 Pro

The new compact, ergonomic design is 15 percent smaller, with a secure fit engineered to prevent rotation, making it the perfect fitness companion. Take calls on the go with powerful ANC to eliminate outside noise. The new Buds2 Pro allows users to escape into their own world and simultaneously stay connected to their life.

When you need to answer an urgent call while enjoying a gaming session or a movie on your tablet, the Buds2 Pro can seamlessly switch the audio connection to your phone with a touch of a finger. The Buds2 Pro now features Auto Switch to provide an effortless transition from your favorite TV Show to taking a call from your loved ones.

And if you happen to misplace your Buds2 Pro on your commute, SmartThings Find now makes locating them fast and easy whether they're inside their cradle or not.

Galaxy for the Planet

Since the launch of the Galaxy S22 series, Samsung has incorporated recycled materials not just in our packaging but also in the hardware of our new products. These are the first steps in Samsung's Galaxy for the Planet initiative, which includes our continued incorporation of recycled plastics and the creation of new materials in partnership with leading sustainability partners.

It is said that more than 90 percent of the new Galaxy Buds2 Pro is made with recycled materials. The new Galaxy Z series also incorporates ocean-bound plastics into key components and 100 percent recycled paper for its packaging. Samsung also reduced the volume of the packaging up to 58 percent compared to the first-generation Galaxy foldables. This means avoiding approximately 10,000 tons of carbon emissions from transportation this year.

Pricing and availability in the Philippines

Starting August 10, 10 p.m. to Sept. 1, customers who pre-order the Galaxy Z Fold4 and Z Flip4 through samsung.com can get freebies and discounts worth up to P33,500.

Customers can enjoy a free Standing Cover with Pen worth P4,899 when they purchase the Galaxy Z Fold4 or a free Clear Slim Cover worth P1,199 with the Galaxy Z Flip4.

In addition, customers can enjoy a free Super Fast Wireless Charger Duo worth P4,599, 50 percent off on the new Galaxy Buds2 Pro, 30 percent off on the new Galaxy Watch5 Series, and one-year full protection screen and device worth P9,499 with Samsung Care+.

Customers can also pre-order through Samsung Experience Stores, Authorized Samsung Stores, Lazada, Shopee, Abenson.com, and MemoXpress Online from Aug. 11 to Sept. 1 to get as much as P30,400 worth of freebies.

Customers can enjoy a free Standing Cover with Pen worth P4,899 and a Super Fast Wireless Charger worth P3,099 when they pre-order the Galaxy Z Fold4.

Customers to pre-order the Galaxy Z Flip4 can get a free Clear Slim Cover worth P1,199, plus a Super Fast Wireless Charger Duo worth P4,599.

In addition, customers can enjoy 50 percent off on the new Galaxy Buds2 Pro, 30 percent off on the new Galaxy Watch5 Series, and one-year screen protection worth up to P7,880 with Samsung Care+.

Starting Sept. 2, the Galaxy Z Fold4 and Z Flip4 will be available on Samsung.com, Samsung Experience Stores, select Authorized Samsung Stores, Lazada, Shopee, Abenson.com, MemoXpress Online, and telco partners.

The Galaxy Z Flip4 will start at P=58,990.00 for the 128GB variant, P62,990 for the 256GB variant, and P69,990 for the online-exclusive 512GB variant in Bora Purple, Pink Gold, Blue, and Phantom Black, while the Galaxy Z Fold4 will be priced at P98,990 and P105,990 for the 128GB and 256GB variant respectively, plus, a 1TB samsung.com exclusive priced at P119,990, in Gray Green and Phantom Black. Customers can also avail themselves of the 256GB variant in Beige, exclusively released on samsung.com.

Customers can also pre-order the Galaxy Buds2 Pro from Aug. 11 to Sept. 1, 2022, through samsung.com, Samsung Experience Stores, and Authorized Samsung Stores and enjoy freebies and discounts worth up to P6,400. Choose from a P1,500 token for Samsung mobile products or 50 percent off on Galaxy Buds2 Pro and 30 percent off on Galaxy Watch5 Series when one purchases the Galaxy Z Fold4 or Z Flip4.

The Galaxy Buds2 Pro will be available starting Sept. 2 on Samsung.com, Samsung Experience Stores, select Authorized Samsung Stores, Lazada, Shopee, Abenson.com, and MemoXpress Online for P12,990 in Bora Purple, Graphite, and White.