The Jollibee Group continues to grow its presence in China with the opening of Michelin-starred Tim Ho Wan’s first branch in Zhejiang Province.
In a statement, Jollibee said Tim Ho Wan opened its ninth branch in Mainland China in Zhejiang Province’s capital Hangzhou City, in one of the city’s popular malls, The Mixc Mall.
Hangzhou, one of China's seven ancient capitals, is among the largest urban areas in China. It has been called the “Capital of Tea in China,” while the United Nations Educational, Scientific and Cultural Organization (UNESCO) refers to it as “The House of Silk” for being the historic center of China's silk production.
“Opening Tim Ho Wan in Hangzhou, one of China’s key cities, is instrumental to the expansion of the Tim Ho Wan brand and the growth of Jollibee Group in this part of the globe,” said Jollibee Foods Corporation China and Yonghe King President Louie Liu.
He added that, “We are committed to strengthening the expansion efforts for Tim Ho Wan as we target to open 100 restaurants within the next few years in China, which remains as one of Jollibee Group’s four pillar markets.”
These milestone openings form part of the plan to increase Jollibee Group’s store network in China, which as of the end of the first quarter of 2022 spans 468 stores across the company’s Tim Ho Wan, Yonghe King, Hong Zhuang Yuan, and Dunkin’ brands.
“We are excited to continue growing the Michelin-starred Tim Ho Wan in Mainland China. We are encouraged by the strong reception and continued patronage for our brands in this region,” said Jollibee Group CEO Ernesto Tanmantiong.
The company opened its first Tim Ho Wan restaurant in Shanghai’s Jing’an District in September 2020, after the Jollibee Group entered into a joint venture agreement with the Tim Ho Wan Group to open and operate Tim Ho Wan restaurants in Mainland China.
Jollibee Group’s continued expansion in China is consistent with Jollibee Group's vision of becoming one of the top five restaurant companies in the world.