The artist reimagines the signature emblem with Filipino, Japanese, and Korean twists
After its successful collaborations with Filipino artists like Egg Fiasco and Jappy Agoncillo, Adidas Philippines continues to champion local artistry with its latest work with visual artist Von Alcantara for its first-ever member-exclusive release, Adiclub x Maker Lab Artist Series.
For the series, Von “V.O.N.” (Very Own Name) Alcantara reimagines the logo of Adiclub, the brand’s new membership program launched last June, with Philippine-, Kawaii-, and even K-pop-inspired design elements. The special collection features patches, tote bags, and stickers, among others, and will be available in its Brand Center in Glorietta, Makati City starting July 22.
This is not the first time Von worked with the international sportswear brand. The self-taught multimedia artist, whose portfolio includes a variety of design projects for global brands such as SEGA, Capcom, Sony, and Illest, first collaborated with the brand in 2021 when he helped in designing its Brand Center’s different moment areas.
“I’ve always been a fan of Adidas and to be working with the brand again—this time as the first local artist for the Maker Lab is very exciting for me,” Von says. “I especially enjoyed the process of creating and playing with the logos because each design is unique and tells a different story that I know people will be able to relate to.”
“We at Adidas consistently look for opportunities that will allow us to relate more with the Filipinos and to make their Adidas experience uniquely their,” the brand’s communications and sports marketing manager, JD Cortez, says. “With this upcoming collaboration with V.O.N. for the Adiclub x Maker Lab Artist Series, we assure that Adidas fans will not only be able to unlock the best of Adidas but also express themselves. Because Adiclub is for everyone, and in Adiclub there is something for every member.”
The collaboration with V.O.N for the adiClub x Maker Lab Artist Series features 12 new designs. Sticker designs will be given to Adiclub members for free with every purchase at the Brand Center and heat press patches will be available at the Maker Lab for only P250 for members who want to customize their apparel or bags.
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