Peugeot set to build new showroom in Alabang

Published July 5, 2022, 11:31 AM

by Inigo Roces

Executives from Astara (distributor of Peugeot vehicles in the Philippines and Automotive Icon, Inc. hold a groundbreaking ceremony for the upcoming Peugeot Alabang.

Peugeot dealer Automotive Icon, Inc. (AII) recently held a ground-breaking ceremony to officially
mark the construction of Peugeot Alabang’s new showroom in Alabang, Muntinlupa City.
The ceremonial event ushers in a milestone for Peugeot in the Philippines in its dealer expansion
plans since Astara took over as the car brand’s new and official importer and distributor.
Present at the event were Astara senior executives Jorge Belzunce, managing director for
Southern Europe and Philippines; Raoul Picello, managing director of BA Motors Philippines;
Adolfo Careaga, chief financial officer; and Maricar Parco, brand head for the Philippines.
Also present were members of the management team of Automotive Icon, Inc. headed by Dexter
Co, president and chairman; Cluben Bofill, Jr., vice president; Roger Ramirez, branch head; and
Romy Garcia, aftersales manager.

Located inside Westgate Center in Alabang, the new showroom will be the first Peugeot
showroom in the country to be designed and built according to Peugeot’s latest global dealership
design concept that provides the same universal image and ambience that is reflective of
Peugeot’s new brand.

“This groundbreaking is a big step in our dealer network footprint as it helps to fulfill our promise
to bring the Peugeot brand closer to customers through more dealerships across the nation. The
soon-to-rise Peugeot Alabang showroom will be designed with the customer in mind, and we will remain focused on upgrading the customer experience even further in partnership with
Automotive Icon,” said Maricar Parco, Brand Head of Peugeot Philippines.

“We are very excited for the brand-new Peugeot Alabang showroom as it will enable us to deliver
yet again the outstanding service that customers have come to expect from us at Automotive
Icon. We are committed to provide a truly world-class experience that our discerning customers
deserve from Peugeot,” said Dexter Co, president of Automotive Icon, Inc.
The new Peugeot Alabang showroom is expected to rise before the end of the year. In the
meantime, customers can visit Peugeot Alabang’s display at the Corte de las Palmas, Alabang
Town Center, Muntinlupa City.