For decades, Binibining Pilipinas Charities, Inc. has been at the forefront of discovering and nurturing
accomplished, beautiful Filipinas for national and international beauty pageants.
In tandem with them is Cosmetique Asia Corporation, makers of Silka, which has also been empowering women and their families for more than 20 years by giving them the confidence to step out into the world.
On May 24, the candidates of 2022 Bb. Pilipinas toured the world-class manufacturing plant of Cosmetique Asia Corporation in Plaridel, Bulacan. Dubbed “Awra Day With The Queens”, 39 beautiful candidates discovered how Silka soap is produced, packed, and eventually finds its way to homes.
They basked in the warm welcome of executives and employees in the soap and lotion production lines, who were only too happy to share their day with them.
Senior Brand Manager Eunice Apple De Belen, tackled the partnership of the brand with Binibining Pilipinas which is all about providing young women the reinforcement to inspire and to impact society.
Engr. Sherwin Vaflor, the plant’s manufacturing director, said the company was excited to tour the beauties in the plant. The pillars of Cosmetique Asia Corporation – Juanita Co, Chief Finance Officer, and Jane Co, VP – for Finance and Purchasing, gamely joined all the queens for a photo op.
During the plant tour, the 39 Queens were dressed up in their high heels, lab coats, hair nets, and shoe covers to prepare them to experience the Silka manufacturing process.
Volunteer Queens were able to pack, cap, and box Silka lotions and soaps. Helpful plant employees
mentored them, showing them the science and the art of how the packaging is completed.
As they changed back into their regular outfits, they took on the first game – “Ready, Set,
Awra” – and the one who imitated the Awra poses best, won. With everyone prepped up for the second
game, “Silka Stack-O”, towers of Silka soap boxes, lotions, and PR kits rose before the eyes of the
audience, clinching for their builders the winning titles. All the Queens who participated received one bayong filled with Silka products.
Everybody went home a winner that day: to nicely cap a day of beauty and Awra, each queen was given
a bag of Silka Products, packed in one PR Kit and one Eco Bag filled to the brim: Silka Soap with whitening efficacy and VitaRich actives, together with the ever-essential Silka Body Lotion with papaya enzyme, Nutriblend complex, Vita-Absorb technology and SPF6.
The Queens’ loot bags also came with Silka Premium Whitening Lotion with SPF30 plus UVB & UVA, the new Silka Foaming Wash, Silka Facial Cleanser – with variants Papaya for classic whitening, Green Papaya for intense whitening, Avocado for moisturizing, Calamansi for energizing, and Clear for pore minimizing.
As the official skincare partner of Binibining Pilipinas, one deserving candidate will be awarded the title Binibining Silka 2022 and will become the next face of the Silka brand! One who embodies and exudes the Silka brand of beauty, a true queen inside and out, the one who inspires and radiates “Bagong Araw, Bagong Awra” will be crowned Binibining Silka 2022. She will receive not only the title and recognition, but also P75,000 in cash and P25,000 worth of Silka products!
You can find out more about Silka using the following links: https://fb.watch/dOChrwKgV0/
Facebook: SilkaSkincare https://www.facebook.com/SilkaSkincare
Instagram: silkaskincare https://www.instagram.com/silkaskincare/
Tiktok: silkaskincare https://www.tiktok.com/@silkaskincare