ABS-CBN wins two int’l Gold Quills for outstanding employee campaigns

Published June 30, 2022, 5:01 PM

by Manila Bulletin Entertainment

ABS-CBN has been recognized once again alongside the world’s best in communication by bagging two honors at the 2022 Gold Quill Awards, the prestigious annual awards program by the International Association of Business Communicators (IABC) that recognizes communication excellence.

The country’s leading content provider won for its internal COVID-19 awareness project and its “Kapamilya Himig Handog” employee songwriting contest in IABC’s premier awards program that held its awarding ceremony in New York City, USA on June 28.

With the goal of helping mitigate the COVID-19 cases within the organization, ABS-CBN’s “Act As If You Have the Virus” campaign won in the Communication Skills division with its masterful use of visuals and language to reiterate the importance of adhering to safety protocols and to reawaken a sense of caution in the workforce.  

“Excellent approach to reaching the challenging business purpose,” commented one evaluator, while another said, “very well done work for the resources you had available. Impactful messaging and imagery.”

Meanwhile, the entry for “Kapamilya Himig Handog,” ABS-CBN’s first employee songwriting competition that is an offshoot of the country’s premiere songwriting competition organized by the company, was commended for being comprehensive and having a clear call to action. 

The project enabled the company to discover new songwriters and at the same time fulfill the dreams of employees with songwriting talent to have their works get heard by the world.

Its top five song entries now comprise the OPM Fresh Songwriters Series Vol.1 EP available for streaming on Apple Music, Amazon Music, Spotify, and other digital platforms while the corresponding lyric videos have a combined total of 70,000 views as of writing.  

“The corporate communications team did a great job in maximizing a limited budget to produce high production value content that engaged employees and amplified the key messages,” said one evaluator.

IABC’s Gold Quill Awards, which recognize excellent communication work for more than four decades, drew a total of 406 entries from 16 countries in 2022, with only 125 winning after being evaluated by a remarkable group of blue-ribbon panelists. 

ABS-CBN has two of the seven Gold Quill Awards received by the Philippines this year. It also won Gold Quill Awards for its Sagip Pelikula film restoration project (2019),  “Wow at Saya” audience experience program (2018), and election advocacy campaign “Boto Mo, i-Patrol Mo” (2011).