What fashion brands are doing this Pride Month

Published June 28, 2022, 2:23 PM

by John Legaspi

Local and international labels show their support to the LGBTQIA+ Community

For years, the fashion industry has been a space that nurtured many LGBTQIA+ individuals. Style has been a way for the queerfolks to express themselves. And while the field is built with many dos and don’ts and unbelievable beauty standards, in many instances, it also celebrates the creativity that comes from the community.

This Pride Month, many fashion brands are showcasing their support to the LGBTQIA+ Community, not only by releasing rainbow-themed collections but by also supporting its causes and even heritage. Demonstrating love by doing positive actions for change, these labels are putting purpose in style, deviating from what is now known as rainbow capitalism. Check out what they have been doing so far.

Michael Kors

This June, American fashion label Michael Kors has released a 16-piece collection featuring women’s, men’s, and gender-neutral pieces. With rainbow logo charms featured on relaxed apparel, footwear, and accessories, plus a rainbow-faced watch, the capsule celebrates inclusion, diversity, and the vibrancy of the community that lies at the heart of Pride.

From June through September in Europe, all profits from the sale of its special-edition Pride tote bag and wristlet will be donated to OutRight Action International, a leading global human rights organization. Also, designer Michael Kor also showed his solidarity with the community through Stonewall National Monument Visitor Center in New York City.

“John-Paul Hayworth, my husband Lance and I, Ann Marie Gothard, Governor Hochul, and Senator Chuck Schumer kicked off Pride weekend at the groundbreaking event held Friday in the Village,” the designer said. “Celebrating and commemorating the brave individuals who fought against oppression at The Stonewall Inn and galvanized the fight for LGBTQ+ rights is more important now than ever!”

Coach

Every year, Coach never fails to show its stand with the community, not just through style, but also by supporting the institutions that fight for its rights. Apart from releasing its 2022 Pride collection, the American label is also supporting the ACLU as they work to advocate for the rights of LGBTQIA+ people across the country. The Coach Foundation continues to partner with the Hetrick-Martin Institute, Point Foundation, and CenterLink Community of LGBTQ Centers to create supportive environments where LGBTQIA+ young people can thrive.

Versace

For the queer season, Versace’s matriarch, Donatella Versace, partners with pop diva icon Cher with the release of Chersace shirts. A portion of all sale proceeds of the limited capsule collection will go to Gender Spectrum, a non-profit charity organization chosen by the two for its works in supporting LGBTQ+ people, particularly children and young people.

Anthill Fabric

Celebrating both the pride that comes from the LGBTQIA+ Community and being Filipino is homegrown brand Anthill Fabric. This month, it introduces its Pride offerings made with weaves in pastel rainbow color story. The brand partnered with Hablon ni Lauriana, a weaving community in Argao, Cebu, in bringing the collection to life.

“Our classic silhouettes take a spin for a more colorful and vibrant wave with our rainbow weaves,” the brand said. “We weave these colors representing our LGBTQIA community as Pride and proud allies. We celebrate and honor the voice of our community and amplify the message of belonging, acceptance, and equality. Whatever colors you wear, you belong here. Our weaves are for everyone.”

Glorious Diaz

A champion of sustainable style, Glorious Diaz has created a brand that celebrates sustainability and local LGBTQIA+ culture through every piece. In its store in HUB | Make Lab in Escolta, Manila is a paradise for anyone looking for unique pieces, thrift store finds, and quirky styles like its “Bakla Bakla Paano Ka Ginawa” shirts and mirror.

H&M

H&M’s launches the “My chosen family” campaign with the caption’ Family is the people who love you, no matter who you love,’ in support of the LGBTQIA+ community and Pride. H&M continues to celebrate and stand behind the LGBTQIA+ community and investigate topics of relevance for the community and beyond.

The ‘My chosen family’ campaign focuses on the concept of non-biological families, which play an essential role for many people in the LGBTQIA+ community, and beyond.

In connection with the campaign, a donation of $100,000 will be made to the United Nations Free & Equal Campaign, which champions equal rights and fair treatment of the worldwide LGBTQIA+ community.

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