German logistics software firm expands in PH

Published June 27, 2022, 2:25 PM

by Bernie Cahiles-Magkilat

Germany-based logistics software specialist AEB is entering in the second half of the year to expand in the Philippines and to build a new team to handle local operations and new enhancements to its warehouse management system (WMS).

In a statement, the company said that the lead project manager for all of AEB’s WMS project implementations in the Philippines is Brandon Boen. Backed by five years of experience in the supply chain, Boen will be responsible for providing strategic cold chain industry-standard solutions for AEB’s existing, new and potential customers. He is also AEB’s WMS solution product expert in the Asia Pacific.

Meanwhile, Jennifer Laddaran will be AEB PH’s business development manager, overseeing commercial operations and business development for the Philippine market. To help AEB’s clients gain a competitive advantage, Laddaran will equip them with the right technologies to streamline warehouse processes and bring better revenue growth.

Seeing the growing cold chain market in the Philippines, AEB, which has 40 years of experience in global trade and supply chain, entered the country in 2016 to help boost the industry further and broaden its own market.

Piggybacking on its global expertise from its strong presence in several countries such as Switzerland, Germany, the United Kingdom, Sweden, the Netherlands and Singapore, AEB has since been establishing solid relationships with clients and industry partners in the country toward building its foothold in the Philippines’ cold chain market.

AEB has also been sharing its industry knowledge and expertise in warehouse automation and related cold chain technologies in Cold Chain Association of the Philippines Inc. (CCAP) events at the same time continuing to master cold chain processes to improve its WMS solutions.

AEB currently has a strong customer base with the major cold storage companies in the Philippines. Keen to make cold storage operations modern, seamless and efficient, AEB developed a smart, cloud-based and industry-standard Cold Chain Warehouse Management.

This system has been tested and validated by the Fraunhofer Institute for Material Flow and Logistics in Germany and is now being used by leading cold chain companies. It can cater to specific cold chain processes such as blast-freezer receiving to match client requirements.

With shifting consumer preferences pushing up demand for chilled and frozen products and the 24/7 economy requiring the availability of a variety of foods to meet demand in the BPO sector and 24-hour stores, AEB expects the cold chain market to continue on its upward trajectory and recognized the importance of continued innovations to stand out.

To better serve the market and further bolster its local presence, AEB is creating a new team in the Philippines composed of both international and local experts who can directly work with clients and bring the company’s services even closer to the Filipino cold chain community.

Recognizing the importance of investing in employees in countries where it operates, AEB is steadfast to grow its Philippine team not only to foster diversity in the company culture but also to better serve its customers, potential or existing. The company’s project management and sales teams are committed to supporting the growing cold chain sector by providing industry-leading solutions and strong support models for project success.

AEB’s Philippine team will oversee and manage the company’s project management and sales in the country. The team will consist of project managers, solution consultants, business development managers and pre-sales consultants. They will be led by Frans Kok, the Asia Pacific general manager of AEB.