eCommerce enabler certified as Great Place to Work

Along with the community of Great Place to Work-Certified companies across the country, ASEAN enabler — etaily recently celebrated Certification Nation Day which recognizes the importance of creating and maintaining a positive work environment.

Great Place to Work Certification™ is the global benchmark for identifying outstanding employee experiences which is recognized by both employees and employers worldwide.


Alexander Friedhoff, the CEO of etaily, shared his sentiments saying “etaily has been at the forefront of transforming eCommerce in Southeast Asia, and we could not have done this without our amazing team who truly embody our values of One Team, Customer Obsession, Dive Deep, Ownership, and Invent & Simplify. On Certification Nation Day, we are proud to celebrate our amazing employees, our main driver of success and the most important asset of our company. It is truly an honor to be recognized as a Great Place to Work-Certified company because it shows how much we value our people.”

The Chief Executive Officer of Great Place to Work, Michael C. Bush shared that “Certified companies put employees first.” He also added that “thriving employees increase revenue and profit and provide market-leading customer experiences. I hope that Certification Nation Day can inspire other executives to create and sustain employee-first cultures."

Sarah Lewis-Kulin, Vice President of Global Recognition for Great Place to Work stated that “It’s important to honor all of the work that goes into creating a Certified company. The Great Place to Work Certification™ isn’t something that comes easily. It takes ongoing dedication to the employee experience.”

etaily puts importance in trust, fostering connections between employees and the management team, and constant communication and engagement. Through monthly ‘All Hands’ events, mental health awareness and support, constant engagement activities, learning sessions, and hands-on performance reviews, etaily has been able to build a positive work atmosphere even while on a remote setup. Employees describe the etaily culture in this article:

According to Great Place to Work research, job seekers are 4.5 times more likely to find a great boss at a Certified great workplace. Additionally, employees at Certified workplaces are 93% more likely to look forward to going to work; they are twice as likely to be paid fairly, earn a fair share of the company’s profits, and have a fair chance at a promotion.

To get more updates about etaily and its people, visit etaily’s Linkedin page at