Globe targets over 1.7k cell sites by yearend

Published May 25, 2022, 9:58 AM

by Emmie V. Abadilla

Globe Telecom Inc. expects to end the year with about 1,700 new cell sites to reach more customers and beat 2021’s total of 1,407 cell sites, the telco announced Wedneday, May 25.

For the first three months of 2022, Globe built 234 cell sites nationwide, upgraded 2,344 mobile sites to 4G, and installed 380 5G sites.

Globe spent P21 billion for the quarter, representing 24 percent of its P89 billion full-year capital expenditure guidance.

About 82 percent of the amount was for data-related requirements.

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Globe’s continued investments and efforts to improve its network have been recognized by global analytics firms Ookla® and Opensignal.

According to Ookla, Globe is the most consistent mobile operator in the Philippines for the first quarter of 2022.

Likewise, Opensignal recognized Globe for delivering the most consistent mobile quality in its April 2022 Mobile Network Experience report for the Philippines.

Globe topped the list for both Core Consistent Quality and Excellent Consistent Quality.

“These metrics show the intensive investments that we’ve made to improve customer experience on our network,” summed up Joel Agustin, SVP and Head of Network Planning and Engineering, Globe Network Technical Group.

“We believe that consistency is the most important experience metric because it’s not just speed that matters to the customers but also consistency,” he explained.

“Depending on the activity, there’s a recommended performance threshold. Beyond that, it is already imperceptible to the customer.”

“It is more important to maintain a consistent level of quality so as not to disrupt customer experience,” Agustin maintained.

“We have delivered on that front, and we plan to sustain this moving forward with our investments and initiatives on the network.”

 
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